TikTok is the hottest social media platform on the market where it has one billion active users as measured in 2021. Undoubtedly, TikTok is one of the developing platforms to market your brand. 

According to the demographic, the United States has more teens and adults between the ages of 18 to 30. The main reason for the huge audience is the most engaged and active people in the digital space. 

TikTok is the most popular influencer marketing platform where the audience is engaged with the content. In particular, most famous persons will find out by the great ROI, more recommendations from other people and more customers finding new content and more. 

What Kind of Metrics You Should Track in TikTok Analytics

Like other social networks, you must track the video performance such as likes, views, shares, comments, followers for your videos. Here is the TikTok marketing strategy that marketers should be measuring. 

1. Average Engagement Rate

Engagement means interaction of the people with TikTok videos such as views, likes, and comments. Of course, the high engagement rate will help reach out your profile among the TikTok community. 

As an influencer, you should target how to improve your engagement for your TikTok videos. You will opt to buy real TikTok followers for your TikTok videos if you search any instant ways. After that, your videos will be getting more views organically and it is the best investment than an active influencer with a huge amount of fans. 

Tracking revenue and monitoring conversions increases that probably resulted from social media networks is important to achieving your marketing strategy. 

2. TikTok Follower Evolution

Follower's evolution means the total number of followers you have earned within a 30days period. It is an important metric to measure when collaborating with TikTok influencers, as you can notice if they are constantly increasing their TikTok accounts and partnering with creators that will provide the best ROI well into the future.

The follower evolution percentage shows how much your follower growth has developed, but it's presented as a percentage. Generally, you will want the high number to wait above 0%, as that solo means you are getting more followers quicker even as the period goes by. The greater the percentage, the more active your growth in a 30-day growth period.

3. Followers Growth

The increasing number of followers is a dream of many TikTok creators. It is especially getting a huge fan base that indicates how your TikTok account increases in shorter time frames, each one hour by hour.

If you want to decide to promote your brand on TikTok, this is an effective metric to look out for when investigating your content strategy. If you see a bunch of follower growth multiple times during the day, make sure to recognize which content items have had similar increases in views or engagement.

4. Hashtag Growth

Concentrating on hashtag growth is a numerous way to measure any branded hashtags which you have created for a campaign. For case, you may draw various influencers for a branded challenge. If they make the challenge, it becomes popular and gets lots of encouragement from other TikTok users. It's a big sign of the appearance of your planned hashtag and overall campaign.

Apps like Tiklytics give the total statistics per hashtag, including average likes, views, comments, shares, and the engagement rate that particular hashtags have collected. Of course, because of the short nature of hashtags, it's essential to follow hashtag growth more frequently than you would tell follower evolution.

To see the most valuable data for branded hashtag growth, observe this metric firmly and often. 

Alternatively, you can view the hashtag growth metric to trace the top-performing hashtags on the platform and get ideas about the type of content to produce and trends to follow. If you work with TikTok influencers, using a particular recurring hashtag, it may be worth noting the growth.