Immersive Media Industry Data Book - Augmented Reality, Metaverse and Virtual Reality Market Size, Share, Trends Analysis, And Segment Forecasts, 2022 - 2030

Grand View Research’s immersive media industry data book is a collection of market sizing information & forecasts, competitive benchmarking analyses, macro-environmental analyses, and regulatory & technological framework studies. Within the purview of the database, all such information is systematically analyzed and provided in the form of presentations and detailed outlook reports on individual areas of research.

Access the Global Immersive Media Industry Data Book, 2022 to 2030, compiled with details like trade data, pricing intelligence, and competitive benchmarking.

Metaverse Market Report Highlights

The global Metaverse Market size was estimated USD 38.85 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 39.4% from 2022 to 2030.

• The hardware sub-segment in the product segment dominated the global market in 2022 and accounted for the largest market share, owing to the increased adoption of AR, VR, and MR devices
• Displays captured the highest revenue share in the hardware sub-segment in 2022 whereas, programming engines dominated the software sub-segment with the largest market share
• Desktop and headsets dominated the market with 41.94% and 34.96% of the total revenue shares in 2022, respectively, and are projected to remain the highest revenue-generating segments during the forecast period
• The VR and AR technology sector held the largest revenue share in 2022 as multiple industries such as gaming, healthcare, education, and entertainment have increasingly incorporated VR and AR technology for numerous purposes. Human resource domains are also incorporating the use of VR and AR devices for employee training
• In terms of offerings, the virtual platform segment accounted for the largest market share in 2022 and is anticipated to exhibit significant growth, owing to the increased adoption of these platforms for multiple uses such as advertising, branding, and academics. Many key players have also realized that virtual platforms help reduce capital expenditures and operating expenses
• The gaming segment is projected to dominate the application segment. The content and social media segment is anticipated to witness considerable growth over the forecast period owing to the increased demand for social media applications
• The North American region accounted for the largest market share in 2022, owing to the high adoption of metaverse platforms
• The Asia Pacific region is likely to witness a robust growth rate over the forecast period, owing to factors such as demand for a better viewing experience, an increasing number of start-ups like OneRare, LOKA, and Bolly Heroes

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Augmented Reality Market Report Highlights

The global Augmented Reality Market size was estimated at USD 25.33 billion in 2021 and is anticipated to grow at a compound annual growth rate (CAGR) of 40.9% from 2022 to 2030.

• In terms of component, software segment is expected to register a CAGR of around 41.0% during the forecast period owing to the rising adoption of AR devices across various applications, including manufacturing, healthcare, education, retail & e-commerce, among others
• In terms of display, smart glass segment is expected to register a notable growth rate of 49.1% by 2030 with the increasing adoption of smart glasses beyond personal uses of entertainment to industrial applications such as architectural planning, manufacturing processes, healthcare, and more
• In terms of application, industrial & manufacturing segment accounted for the revenue share of around 24.0% in 2022 as AR finds important application in businesses to ensure efficient operations by keeping all processes operational, spotting anomalies, and reducing production downtime
• Asia Pacific augmented reality industry is estimated to witness a significant CAGR from 2023 to 2030 with the rapid expansion of manufacturing, logistic & transportation, automotive, and gaming & entertainment industries, especially in Japan and China

Go through the table of content of Immersive Media Industry Data Book to get a better understanding of the Coverage and Scope of the study

Competitive Landscape

The key market players continuously seek various initiatives including mergers and acquisitions, strategic alliances, and new development launches. These vendors bear expertise in the Immersive Media industry and have a strategic presence across the globe. This, in turn, has enabled these companies to successfully defend their position in the market.

Key players operating in the Immersive Media industry are:

• Meta Platforms, Inc
• Microsoft Corporation
• NetEase, Inc.
• Nextech AR Solution Corp.
• Nvidia Corporation

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About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

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