The latest report by IMARC Group, titled “Functional Water Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“. The global functional water market size reached US$ 15.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 24.8 Billion by 2028, exhibiting a growth rate (CAGR) of 7% during 2023-2028.

Functional water is a category of beverage tailored to offer extra health benefits beyond basic hydration. These enhanced waters are infused with vitamins, minerals, herbs, and sometimes additional oxygen or hydrogen, catering to health-conscious consumers seeking more from their hydration choices. This innovative product often includes components like electrolytes for improved performance and recovery, as well as flavors and sweeteners for palatability, without compromising nutritional value. It has emerged as an ideal alternative to sugary drinks and plain water, offering a blend of refreshment and functionality. In recent years, functional water has gained immense popularity due to the increasing focus on wellness and health maintenance, making it a desirable choice for daily consumption.

For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/functional-water-market/requestsample

Functional Water Market Trends and Drivers:

The global functional water market is primarily driven by a shift in consumer preferences toward health and wellness. Moreover, the rising awareness of the importance of hydration coupled with the escalating demand for added nutritional benefits is propelling the market growth. In addition, lifestyle changes have led to an increase in the consumption of health-enhancing products, with functional water standing out as a preferred option. Along with this, innovation in product offerings, such as the introduction of naturally flavored and energy-boosting variants, is attracting a broader consumer base, thus fueling market growth. Furthermore, the growing trend of avoiding high-calorie beverages has contributed to the heightened popularity of functional waters as a favored alternative. In line with this, advancements in packaging technology that extend shelf life and enhance convenience are supporting market growth. Besides this, an emerging fitness culture that promotes healthy living is anticipated to catalyze market growth in the coming years.

Report Segmentation:

The report has segmented the market into the following categories:

Breakup by Product:

  • Flavored Functional Water
  • Unflavored Functional Water

Breakup by Ingredient:

  • Micronutrients
  • Botanical Extracts
  • Others

Breakup by Type:

  • Vitamins
  • Proteins
  • Others

Breakup by Packaging Types:

  • PET Bottles
  • Cans
  • Others

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Stores

Market Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

Competitive Landscape with Key Player:

  • Ayala’s Herbal Water
  • Balance Water Company
  • Danone S.A.
  • Function Drinks
  • Hint Inc.
  • Keurig Dr Pepper Inc.
  • Nestlé S.A.
  • PepsiCo Inc.
  • The Coca-Cola Company
  • Trimino Protein Infused Water
  • Unique Foods (Canada) Inc.
  • Vichy Catalan Corporation.

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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