The Eye Tracking Market size is anticipated to reach USD 1352.75 Million by 2028 from an estimated USD 314.01 Million in 2021, growing at a CAGR of 23.2% globally.
Consumer preference and safety are the two pivotal pillars guiding the retail and automobile industry. Critical information of the preference of consumer can be gathered through the way a viewer look at any website or at product and the duration of viewing particular thing. Also with numerous fatalities associate with driver fatigue and drowsiness behind the wheel it’s important to adopt precautionary measure. Eye tracking system are therefore key amalgamation of software and hardware which allows allowing retailer, automotive OEM’s and researchers to assess and track the eye movements of the person to assess behavior and movements. Eye tracking system is allows to measure relative motion of eye and most importantly the point of gaze of the person. Not limited to only retail and automotive application, eye tracking system are also used for human-computer interaction, psycholinguistics, visual system, product design, marketing and psychology The advancement in eye tracking system technology, leading car manufacturers are collaborating with eye tracking system provider to incorporate safety measure and improve drivability.
Players Covered in Eye Tracking Market:
Tobii AB (Sweden), SensoMotoric Instruments (Germany), SR Research (Canada), Seeing Machines (Australia), EyeTracking (US), PRS IN VIVO (US), Smart Eye AB (Sweden), LC Technologies (US), Ergoneers GmbH (Germany), EyeTech Digital Systems (US) and other Major Players.
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Market Segmentation:
By Type
· Electrooculography Systems
· Optical Tracking Systems
By Component
· Hardware
· Software
By Applications
· Research
· Retail
· Automotive
· Healthcare
· Consumer Electronics
Eye Tracking Market Regional Analysis/Insights:
• North America (U.S., Canada, Mexico)
• Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
• Western Europe (Germany, U.K., France, Netherlands, Italy, Russia, Spain, Rest of Western
Europe)
• Asia-Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
• Middle East & Africa (Turkey, Saudi Arabia, Bahrain, Kuwait, Qatar, UAE, Israel, South Africa)
• South America (Brazil, Argentina, Rest of SA)
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Important Market Developments for Eye Tracking
Tobii and NVIDIA collaborated in April 2021 to improve VR image quality in VRSS2. Following the partnership, the firm released the HP Reverb G2 omnicept edition VR headset, which is equipped with both NVIDIA VRSS 2 and Tobii Eye Tracking.
Tobii Pro, a division of Tobii (Sweden), announced the release date of their next-generation wearable eye tracker in June 2020. The Tobii Pro Glasses 3 tracker is designed to measure attention in any real-world situation.
Tobii Dynavox, a division of Tobii (Sweden), declared in May 2020 that the I-Series, a next-generation communication device with integrated eye tracking, would be available.
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