Good SEO is never an afterthought. It should be a key part of your strategic plan from the start. You need to develop a solid keyword strategy and do thorough keyword research. And when it comes to E-Commerce, the most important thing for you is organic search. By organic search, we mean traffic coming from search engines like google, bing, yahoo, etc. to your website. SEO on e-commerce websites is the process of making sure your website is highly visible on search engine result pages (SERPs) for relevant searches.