Email Marketing tools have emerged as a savior for small businesses who can’t afford to put money into hiring resources for Email Marketing. Email Marketing tools are known for automating end-to-end Email Marketing processes. But in a world where there is an uncountable option to consider, picking the right tool is a hectic task. It’s not just about picking any tool that comes first before your eyes. It’s about weighing the pros and cons and looking if the tool’s features align with your company’s goal and core values.

1. Benchmark

One thing that sets Benchmark, apart from other Email Marketing tools, is that it is completely free. Other email marketing tools offer free trials or freemium plans with limited offers but this tool offers every premium plan for free for unlimited time. They offer features from drag-and-drop builder, reporting tools, light automation, Google Analytics tracking, and heatmapping to social media integration, all for free. Because of its affordability, it is one of the best email marketing tools for small businesses.

2. Flodesk

If you are looking for a beautiful mailer to send to your customers, Flodesk is your solution. The layout builder of Flodesk is ultimate for businesses looking for custom designs. The signup form simplifies your task by automating your workflow and making it seamlessly efficient, faster, and more attractive. The beautiful layout can help you boost your CTR and gain more customers. It offers a 30-day free trial where you can experience and get friendly with the features they are offering.

3. Constant Contact

Most of the basic Email Marketing tools are limited to a few basic features like templates, automation, etc, but Constant Contact is one tool that offers many features like A/B testing, and surveys that help improve the intuitive nature of the tool. This can make the email marketing process more efficient. You can try this tool with the 60-day free trial option and get familiar with its features. If you like it, you can buy the subscription plan that starts at $20/month.

4. Mailchimp

Mailchimp has been a renowned Email Marketing tool, with its all-in-one solution. One thing that attracts people to this Email Marketing tool is its pricing. Start with the free plan and then level up to essential and standard subscription options and then to the premium option with multivariate testing, advanced automation, and phone support. It is not just a tool but a complete Email Marketer assistant, so it is for small and big businesses alike.

5. ConvertKit

If you have a blogging business, you shouldn’t think twice about choosing this Email Marketing Tool. ConcertKit is unique as it is based on how many subscribers you have. If you have up to 3000 subscribers you can use this tool at only $49/month. It has very simple signup forms and auto-responders that allow you to send drip emails very easily.

6. AWeber

Looking for a long-term Email Marketing tool? AWeber is your answer. But why so? It’s simply because you can access the expected access without paying for any package. This Email marketing tool can give a solid foundation to small businesses.

7. Substack

Substack is not a very well-known tool, just because it is very new. It does require some effort to create a list of offerings, but when you are done it’s all easily feasible. They get you an easy publish option and monetization is based on the number of subscribers. Additionally, you can get top-notch visually appealing templates and emailers. One of the most appealing things about it is that you can get the revenue from the subscriber directly if you purchase paid plans.

8. GetResponse

Need to build responsive forms, landing pages, autoresponders or do the hard work of A/B testing and tracking? GetResponse is all for you. They not only offer these features but they help you integrate third-party tools such as OptinMonster, SalesForce, Google Docs, ZenDesk, etc. Get your basic plan at just $15/month. This basic plan is limited to only 1000 subscribers.

9. Drip

If you are an e-commerce business owner, then the Drip Email Marketing tool is for you. Not just because of their common features that you can get in any other Email Marketing tool but because of their AI-based intuitive commerce automation. Moreover, the interface is very user-friendly. Get the basic plan for just $49/month limited to 2,500 users.

10. Brevo

The lesser-known yet all-powerful Brevo is the king among Email Marketing tools. It is an end-to-end marketing platform that offers features like email automation, customizable templates, advanced reporting, and campaigns. Moreover, it offers audience segmentation and integration of various apps.

The Bottom Line

This comprehensive blog is based on extensive research. We have picked some of the best email marketing tools that are for small businesses as well as large enterprises.

Most of these tools offer free trials, so go try them and choose one that suits your business the best.