Market Highlights

According to MRFR analysis, the global vitamin D testing market size is expected to register a CAGR of ~6.1% during the forecast period of 2022 to 2030 and is expected to reach USD ~963.6million by 2030.

Vitamin D, also referred to as calciferol, is a prohormone or precursor of a hormone. It is a fat-soluble vitamin that is naturally present in a few foods. Vitamin D is synthesized when ultraviolet rays from sunlight strike the skin. As a response to sun exposure, the human body produces vitamin D. Vitamin D intake can also be boosted through certain foods or supplements.

The global vitamin D testing market is currently dominated by several market players. The key players are involved in geographic expansion, mergers, acquisitions, and strategic collaborations to maintain their global footprint in the vitamin D testing market. Similarly, manufacturers and suppliers are extending their product and service offerings to support the growth of the vitamin D testing market. For instance, in November 2020, Omega Quant, LLC(US) launched vitamin D test with a sample collection kit that allows people to test for vitamin D deficiency at home. This test kit tracks levels of vitamin D from a few drops of blood. The increasing availability of products from manufacturers and tests offered by medical laboratories is anticipated to increase the lucrativeness of the vitamin D testing market.

Key Players

Some of the key players in the global vitamin D testing marketare bioMérieux SA(France), Abbott Laboratories (US), Beckman Coulter (US), Thermo Fisher Scientific (US), Mindray (China), F. Hoffmann-La Roche Ltd (Switzerland), Siemens Corporation (Germany), Quest Diagnostics, Inc. (US), DiaSorin S.p.A. (Italy), Maccura (China), Bio-Rad Laboratories (US), Tosoh Bioscience (Japan), andMerck KGgA (Germany).


The global vitamin D testing market has been segmented based ontype, test, application, and end user.

The market, based on type, has been divided into kits, reagents, and instruments. The reagents segment is likely to hold the largest market share in the global vitamin D testing marketdue to its higher usage frequency.

Based on test type, the market has been divided into 25-hydroxy vitamin D test and1, 25-dihydroxy vitamin D test. The 25-hydroxy vitamin D test segment is likely to hold the largest market share in the global vitamin D testing market owing to its larger utility to assess body stores of vitamin D globally.

The vitamin D testing market based on application has been segmented intoclinical testing and research testing. The clinical testing segment is anticipated to hold the largest share in the market due to the huge demand from patients for assessing vitamin deficiency.

The end user segments of the vitamin D testing market are diagnostic laboratories, hospitals & clinics and home care settings.

Regional Analysis

The market has been divided, by region, into North America, Europe, Asia-Pacific, and the rest of the world.

North America is anticipated to hold the largest market share owing to a large number of people opting fora vegan diet. An article published in April 2022 assessed the increasing number of people following veganism in the US. A survey found a 300% increase in vegans between 2004 and 2019.In addition, a report found a decrease in meat-eaters from 85% in 2019 to 71% in 2022. The rich sources of vitamin D include milk, eggs, meat, and fish. Thus, an increasing number of vegans in the region is anticipated to boost the number of people suffering from deficiency of Vitamin D. Moreover, a growing number of research studies utilizing vitamin D test kits is expected to propel the market growth in the region during the forecast period. Some of the current examples of ongoing clinical trials include understanding bone mineral density by checking levels of vitamin D at Arkansas Children’s Hospital and absorbance of nano liquid D3via 25(OH)D blood serum test at Inspired Life Medical Office, Minnesota. The vitamin D testing market in North America is further categorized into the US and Canada.

Europe is anticipated to hold significant market share owing to a large elderly population and easy availability of products for vitamin D testing. The European vitamin D testing market has been categorized into Germany, France, the UK, Italy, Spain, and the rest of Europe. The clinical research studies associating vitamin D levels with different conditions such as cancer, COVID-19, and certain neurological disorders are expected to increase the requirement for reagents, kits,and equipment required for clinical as well as pre-clinical testing. An article published in MDPI during November 2020, based on a clinical study on COVID-19 patients conducted in France, concluded better survival rates of the elderly population consuming vitamin D supplementation. Aging reduces vitamin D production in the skin. According to the UN’s report World Population Ageing 2017,24.6% of the population of Belgium In 2017 was over 60 years old, and it is projected to increase to 32.4% by the year 2050. Thus, a growing geriatric population, research on vitamin D, and government support for research are anticipated to increase the lucrativeness of the vitamin D testing market in the region during the forecast period.

The vitamin D testing market in Asia-Pacific has been segmented into Japan, China, India, South Korea, Australia, and the rest of Asia-Pacific. The growth of the vitamin D market is anticipated during the forecast period owing to an increasing population prone to vitamin D deficiency. According to an article published in The Journal of Clinical Endocrinology & Metabolism, Indian and Pakistani immigrants in southern US states develop vitamin D deficiency, rickets, and osteocalcin. Compared with Caucasians, Asians have lower serum 25-hydroxy vitamin D. Research institutes and NGOs collaborating for awareness and advancement of vitamin D status in the region are expected to increase the diagnosis rate through vitamin D testing. Organizations such as the Sackler Institute for Nutrition Science at the New York Academy of Sciences and the Bill & Melinda Gates Foundation in January and March 2017 convened in order to assess the global prevalence of vitamin D deficiency, particularly in low and middle-income countries. The vitamin D testing market in Asia-Pacific is expected to be the fastest-growing. The vitamin D testing marketing the rest of the world has been divided into the Middle East, Africa, and Latin America.

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