The Global Toilet Paper Market size was valued at USD 97,970.00 Million in 2022 and is projected to reach USD 1,41,873.92 Million by 2030, growing at a CAGR of 4.20% from 2022 to 2030. 

Toilet paper also known as toilet roll is a type of tissue paper and is considered an essential item among tissue papers. Toilet paper has become a bathroom hygiene necessity in most developed countries. It is a multipurpose product and is mainly used in the toilet, for wiping up makeup and spills. 

  • Toilet paper is one of the most essential items for any toilet. These papers are primarily divided into two categories: at home and away from home. The increasing demand from both of these categories is contributing to the growth of the global market.
  • Premium goods with ultra-soft, scented, printed, and embossed toilets are gaining popularity in developed economies. On the other side, flushable toilet paper use is rising as a result of the common clogged septic systems.
  • The growth of the sanitary paper product market has also been aided by the emergence of online distribution channels. Seventy to seventy-five percent of the globe still doesn't use toilet paper because of cost or a lack of infrastructure.

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Top Key Players Covered in Toilet Paper Market

Procter & Gamble Co. (U.S.), Kimberly-Clark (U.S.), Essity AB (Sweden), Georgia-Pacific LLC (U.S.), Hengan Group (China), Sofidel Group (Italy), Kruger Inc. (Canada), Empresas CMPC S.A (Chile), WEPA Hygieneprodukte GmbH (Germany), Unilever (U.K.), ABC Tissue (Australia), Suzano (Brazil), Absormex CMPC Tissue (U.S), Caprice Paper Products Pty. Ltd. (Australia), and Other Major Players

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Introspective Market Research specializes in delivering comprehensive market research studies that provide valuable insights and strategic guidance to businesses worldwide. Our reports draw data from diverse and solid primary and secondary sources. By utilizing industry-standard tools like Porter's Five Forces Analysis, SWOT Analysis, and Price Trend Analysis, we enhance the comprehensiveness of our evaluations.

In addition to investigating market intricacies, our study focuses extensively on the holistic ecosystem of the Toilet Paper market. We analyse the functions and interdependencies of diverse market stakeholders, offering insights into their roles within the industry. Furthermore, our wide-ranging geographical coverage facilitates a profound understanding of regional trends.

Segmentation Analysis of the Toilet Paper Market

By Type     

  • One-ply
  • Two-ply
  • Others

By Distribution Channel       

  • Online
  • Offline

By Application   

Household

Healthcare

Hospitality

Others

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Regional Analysis of the Toilet Paper Market

North America is Expected to Dominate the Market Over the Forecast Period.

  • In 2021, the United States dominated the North American market in terms of revenue. According to a blog post by Alliance of American Manufacturing, pulp and paper manufacturers in the US work extra hours to keep stores stocked because over 90% of the toilet paper that consumers purchase is produced on their own premises.
  • North America is leading the world in tissue paper sales as a result of rising travel and hospitality sectors, as well as increased public awareness of hygiene and health.
  • In addition to being the largest producer of the raw materials needed to make toilet paper, Asia Pacific is expected to grow at the fastest rate of compound annual growth (CAGR) throughout the course of the forecast period.

By Region

  • North America (US, Canada, Mexico)
  • Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
  • Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
  • Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
  • Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
  • South America (Brazil, Argentina, Rest of SA)

Key Benefits for Industry Participants & Stakeholders:

  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the Toilet Paper Market

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