According to IMARC Group latest report titled “Bleaching Agents Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on bleaching agents market outlook. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

The global bleaching agents market size reached US$ 876.6 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,214.6 Million by 2032, exhibiting a growth rate (CAGR) of 3.6% during 2024-2032.

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Factors Affecting the Growth of the Global Bleaching Agents Industry:

• Increasing Demand in End Use Industries:

The expansion of end use industries such as paper and pulp, water treatment, textile, and healthcare is a major factor driving the demand for bleaching agents. The paper and pulp industry, for instance, uses bleaching agents extensively to achieve the desired whiteness and brightness of paper products. Similarly, in the textile industry, bleaching agents are crucial for fabric processing to ensure color accuracy and quality. The increasing global demand for purified water has also elevated the need for bleaching agents in water treatment processes to remove contaminants and pathogens. Moreover, the healthcare sector utilizes bleaching agents for disinfection and sterilization purposes. The growth of these industries, fueled by global population growth and industrialization, is expected to continue driving the demand for bleaching agents in the coming years.

• Environmental Regulations:

The global market for bleaching agents is significantly influenced by stringent environmental regulations and the growing trend toward sustainability. Governments worldwide are imposing strict guidelines on the use of chemicals in various industries, including textiles, paper, and water treatment, to minimize environmental impact. This regulatory environment is pushing companies to seek eco-friendly and biodegradable bleaching solutions, such as hydrogen peroxide and ozone-based agents, over traditional chlorine-based products. Additionally, the rising consumer awareness regarding sustainable and environmentally friendly products is driving demand for greener bleaching agents. Manufacturers are increasingly investing in research and development to produce efficient, sustainable bleaching solutions that comply with regulatory standards and meet consumer expectations, thereby fueling market growth.

• Technological Advancements:

Technological advancements and innovation play a crucial role in driving the bleaching agents market. The development of advanced bleaching techniques and formulations that offer enhanced performance, efficiency, and safety are key factors attracting industries to adopt new bleaching solutions. Innovations in enzyme-based bleaching agents, which are less harmful to the environment and offer better fabric and pulp quality, are particularly gaining traction in the textile and paper industries. Furthermore, the integration of technology in manufacturing processes has led to improved product stability and effectiveness, enabling the use of bleaching agents in a wider range of applications. As companies continue to invest in R&D to meet the evolving needs of various industries, technological advancements are expected to remain a significant driver for the bleaching agents market.

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Competitive Landscape:

The report also examines the competitive landscape within the market and offers comprehensive profiles of major key players. Some key players include:

• BASF
• Birla Chemicals
• Evonik
• Solvay
• Akzonobel
• Hawkins, Inc.
• Siemer Milling
• Peroxychem
• Supraveni Chemicals
• Spectrum Chemicals
• Engrain,
• Gujarat Alkalies and Chemicals
• Unilever
• The Procter & Gamble Company
• The Clorox Company

Bleaching Agents Market Report Segmentation:

Our report has categorized the market based on region, product type, form and end-user industry.

By Product Type: 

• Azodicarbonamide 
• Hydrogen Peroxide
• Ascorbic Acid
• Acetone Peroxide
• Chlorine Dioxide
• Others

Chlorine dioxide represents the largest segment as it is highly effective as a bleaching agent, offering superior performance in removing color, stains, and contaminants from various materials and surfaces.

By Form: 

• Powder
• Liquid

Powder holds the largest market share as it offers versatility in application and is convenient to use in various industries such as textile, pulp and paper, household cleaning, and water treatment.

By End User Industry: 

• Pulp and Paper
• Textile
• Construction
• Electrical and Electronics
• Water Treatment
• Healthcare
• Others

Pulp and paper represents the largest segment as bleaching agents are used extensively in the production of paper and paper products to remove color, lignin, and other impurities from pulp, resulting in bright, white paper suitable for various applications.

By Region:

• North America (USA, Canada)
• Europe (Germany, France, UK, Italy, Spain, Russia, others)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, others)
• Middle East/Africa
• Latin America (Brazil, Mexico, others)

Asia Pacific was the largest market as the region has experienced significant industrialization and urbanization in recent years.

Global Bleaching Agents Market Trends:

There is a growing demand for environmentally friendly bleaching agents and processes in response to increasing environmental awareness and regulatory requirements. Manufacturers are developing bleaching agents that are biodegradable, non-toxic, and sustainable, aligning with consumer preferences and corporate sustainability goals. Besides, continuous advancements in bleaching technology are driving innovation in the market, leading to the development of more efficient, cost-effective, and versatile bleaching agents. Manufacturers are investing in research and development to improve bleaching processes, enhance product performance, and address specific application requirements across industries such as pulp and paper, textiles, and water treatment.

Key Highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• Porter’s Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape

About US:

IMARC Group is a leading market research firm that provides management strategy and market research worldwide. We work with clients in every sector and geography to identify their most valuable opportunities, address their most important challenges and transform their businesses.

The IMARC Group's information offerings include key market trends, scientific, economic and technological developments for business leaders in pharmaceutical, industrial and high technology sectors. Market forecasts and industry analysis in biotechnology, advanced materials, pharmaceuticals, food and beverages, travel and tourism, nanotechnology and innovative processing methods are among the company's top areas of expertise.

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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