The Global Immunity Boosting Food Market size is expected to grow from USD 23.51 billion in 2022 to USD 45.15 billion by 2030, at a CAGR of 8.5% during the forecast period (2023-2030).

The manufacturing, distribution, and consumption of food and beverage items intended to strengthen and support the body's immune system are all included in the immunity-boosting food market. Rich in vitamins, minerals, antioxidants, and other bioactive substances with immune-boosting qualities, these products are made with high-quality components. Fruits, vegetables, nuts, seeds, whole grains, fermented foods, and functional beverages enhanced with vitamins and probiotics are foods that strengthen immunity. Nutritional value, nutrient bioavailability, taste, convenience, and clear labeling are important factors in the market. A number of factors, including aging populations, wellness trends, consumer health awareness, preventative healthcare measures, and the growing demand for natural and functional foods, have an impact on market dynamics. Healthy consumers looking for nutritional alternatives that enhance overall health can find what they need at the Immunity Boosting Food Market.

Top Key Players Covered In Immunity Boosting Food Market

Danone SA (France), Fonterra Group Cooperative Limited (New Zealand), Blue Diamond Growers (US), Olam International (Singapore), Diamond Foods, LLC. (US), Nestle S.A. (Switzerland), Dole Food Company, Inc. (US), Hines Nut Company (US), Pinnacle Foods Corp. (US), Associated British Foods Plc (UK), and other major players.

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The Global Immunity Boosting Food Market study contains information on the global industry, as well as user data and numbers. The Global Market is examined in depth in this research report, including raw material suppliers, industry chain structures, and manufacturing. The Immunity Boosting Food Sales market investigates the market's most important segments. This insightful analysis includes historical data as well as a predicted timeframe. This report examines the whole value chain, as well as downstream and upstream fundamentals. This Market study examines the Immunity Boosting Food Industry's technical data, production plants, and raw material suppliers, as well as which product has the largest penetration, profit margins, and R&D status. The report's forecasts are based on an examination of the market's subdivisions, which include the global market size by product, end-user application, and several regions. The research contains information on market intelligence, changing market dynamics, present and anticipated market trends, and so on.

Segmentation Analysis of The Immunity Boosting Food Market:

Immunity Boosting Food market segments cover the Type, Treatment, End-User and Function. By Function, the Antioxidant and Antimicrobial Segments are Anticipated to Dominate the Market During the Forecast period.

By Nature  

  • Organic
  • Conventional

By Product

  • Superfood
  • Probiotics and prebiotics
  • Dairy based

By Distribution Channel       

  • Supermarkets/ Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Sales Channel

Drivers:

Rising Consciousness About Health and Wellness

The growing number of health-related problems among customers is the cause of the rising demand for immunity-boosting dietary products worldwide. Numerous health problems, including viral infections, stress, respiratory tract infections, and a number of other chronic diseases, are brought on by an improper and timely diet. Environmental pollutants, sleep deprivation, and being overweight or underweight can also compromise the immune system. This further leads to serious illness, hence many customers worldwide are adopting immunity-boosting foods to prevent such ailments.

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Opportunities:

Upsurge in Demand of Plant- Based Diet

A plant-based diet is one of the best elements that help in boosting the immune system, reducing cancer risk, and inflammation, and maintaining a healthy body weight. It is also essential in reducing heart disease, diabetes, and strokes and protecting the body against microorganisms as well as germs. Furthermore, due to the prevalence of the COVID-19 pandemic, an individual is faced with low immunity and low metabolism rate-related problems. Owing to the several health benefits stated above, a plant-based diet has gained an upsurge in demand from consumers of every age group.

By Region

  • North America (US, Canada, Mexico)
  • Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
  • Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
  • Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
  • Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
  • South America (Brazil, Argentina, Rest of SA)

Key Industry Development In The Immunity Boosting Food Market

In January, 2020, ZAND, the natural lozenge brand in health food stores known for herbal-based immune support, has launched the first rapid immunity product, Immune Fast. This breakthrough new supplement delivers clinically supported immune support whenever and wherever at work, the airport, school, large gatherings, anywhere. Thus, it is used on the spot to boost the immune system within two hours.

In October, 2019, Olam International, a major food and agri-business company acquired Hughson Nut Inc., (HNI) from APB Partners, L.L.C. for $54 million. The acquisition of HNI is consistent with Olam’s strategic plan to offer differentiated solutions such as ingredients and product innovation and to target new customer segments in co-manufacturing, foodservice and e-commerce. Hughson Nut is a grower, buyer and processor of California almond

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