IMARC Group, a leading market research company, has recently releases report titled “North America Potato Chips Market Report by Product Type (Plain, Flavored), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Food Stores, Online Stores, and Others), and Country 2024-2032”. The study provides a detailed analysis of the industry, including the North America potato chips market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

How Big is the North America Potato Chips Market?

The North America potato chips market size reached 1.2 Billion kg in 2023. Looking forward, IMARC Group expects the market to reach 1.4 Billion kg by 2032, exhibiting a growth rate (CAGR) of 1.4% during 2024-2032.

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North America Potato Chips Market Growth:

The strong snacking culture and the increasing consumer preference for convenience foods are the significant factors propelling the North America potato chips market. Additionally, the demand for potato chips has been propelled due to their widespread availability, variety of flavors, and the intrinsic habit of snacking among consumers across North America, which is fueling the market. In line with this, the market is further supported by innovative packaging and marketing strategies offered by key players to attract a broader consumer base. Moreover, the growing trend of on-the-go eating and the rise of fast-food chains offering potato chips as a side option has contributed significantly to the expansion of the market. Besides this, the adoption of indulgence food during social gatherings and sports is also driving the demand for potato chips.

North America Potato Chips Market Segmentation:

Breakdown by Product Type:

  • Plain
  • Flavored

Breakdown by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Food Stores
  • Online Stores
  • Others

Breakdown by Country:

  • United States
  • Canada

North America Potato Chips Market Trends:

Emerging trends in the North America potato chips market include a growing consumer interest in healthier snack options. In addition to this, the introduction of chips made from alternative ingredients such as sweet potatoes, beets, and kale, owing to health-conscious consumers, is creating a positive outlook for the market. Furthermore, there is also an increasing demand for potato chips with reduced salt, lower fat content, and no added preservatives, reflecting the shift towards cleaner labels and more natural products, which is acting as another growth-inducing factor.

Altogether, the market is witnessing the rise of artisanal and gourmet potato chips, offering unique and exotic flavors that cater to evolving consumer palates, which is anticipated to drive the North America potato chips market over the forecasted period.

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Key Highlights of the Report:

  • Market Performance (2018-2023)
    • Market Outlook (2024-2032)
    • Market Trends
    • Market Drivers and Success Factors
    • Impact of COVID-19
    • Value Chain Analysis
    • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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