The latest report by IMARC Group, titled “Licensed Sports Merchandise Market Report by Product Type (Apparel and Footwear, Accessories and Gifts, Toys and Games, and Others), Distribution Channel (Online Stores, Supermarkets and Hypermarkets, Departmental Stores, Specialty Stores, and Others), Price Range (Premium, Economic), End-User (Men, Women, Children), and Region 2024-2032“, The global licensed sports merchandise market size reached US$ 32.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 44.1 Billion by 2032, exhibiting a growth rate (CAGR) of 3.4% during 2024-2032.

Official sports products and clothing that feature copyrighted logos, images, or symbols of sports teams and athletes are known as licensed sports merchandise. These items are made under legal agreements that allow manufacturers to use these identifiers in exchange for royalty fees or other forms of compensation. The product range is wide-ranging, including items such as jerseys, shoes, mugs, flags, and even accessories for pets. This market targets the large fan base of various sports worldwide by taking advantage of the strong emotional connection fans have with their favorite teams and players Licensed sports merchandise is mainly sold through specialized stores, online platforms, and in-stadium shops, creating a diverse retail environment. Currently, the broad availability and emotional significance of licensed sports merchandise contribute to its profitability in the global retail market.

For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/licensed-sports-merchandise-market/requestsample

Licensed Sports Merchandise Market Trends and Drivers:

The thriving market for licensed sports merchandise is fueled by the escalating enthusiasm for domestic and international sports competitions. The massive audience drawn to these high-stakes events creates a lucrative opportunity for merchandise sales to flourish. Furthermore, the proliferation of social media and digital channels has enabled teams and manufacturers to connect with fans and boost sales, thereby accelerating the adoption of licensed products. The incorporation of innovative technologies, such as breathable fabrics and aerodynamic designs, into sportswear production has enhanced its functional appeal, making it attractive even to those not typically interested in sports. Additionally, the growing trend of releasing limited-edition items and collaborating with prominent brands or artists to create exclusive products is driving market expansion.

Report Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

  • Apparel and Footwear
  • Accessories and Gifts
  • Toys and Games
  • Others

Breakup by Distribution Channel:

  • Online Stores
  • Supermarkets and Hypermarkets
  • Departmental Stores
  • Specialty Stores
  • Others

Breakup by Price Range:

  • Premium
  • Economic

Breakup by End-User:

  • Men
  • Women
  • Children

Market Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

Competitive Landscape with Key Player:

  • Adidas AG
  • Columbia Sportswear
  • Dick's Sporting Goods Inc.
  • Fanatics Inc.
  • G-III Apparel Group Ltd.
  • Hanesbrands Inc.
  • Nike Inc.
  • Prada
  • Puma SE
  • Sports Direct International Plc
  • Under Armour Inc.
  • VF Corporation

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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