The latest report by IMARC Group, titled “Household Cleaners Market Report by Product Type (Surface Cleaner, Glass Cleaner, Toilet Bowl Cleaner, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Stores, and Others), Ingredient (Surfactants, Builders, Solvents, Antimicrobials, and Others), Application (Bathroom, Kitchen, Floor, Fabric, and Others), and Region 2024-2032“, The global household cleaners market size reached US$ 37.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 52.5 Billion by 2032, exhibiting a growth rate (CAGR) of 3.8% during 2024-2032.

Household cleaners are important items that are created to keep homes clean and hygienic They consist of a wide variety of cleaning products that are made to efficiently remove dirt, stains, and impurities from different surfaces in houses. These items are crucial in ensuring that individuals and families live in a healthy germ-free environment. Household cleaners are available in different types, such as liquids, sprays, powders, and wipes, each designed for specific cleaning tasks. They are commonly used in kitchens, bathrooms, living areas, and bedrooms to cleaning needs of various surfaces like countertops, floors, appliances, and fixtures. In recent times, household cleaners have become increasingly popular worldwide as they help in maintaining cleanliness and contribute to improving the overall appearance and comfort of living spaces.

Household Cleaners Market Trends and Drivers:

The global market for household cleaners is mainly being driven by a growing focus on cleanliness and hygiene, especially due to recent health concerns worldwide. As a result, consumers are increasingly investing in household cleaning products. The COVID-19 pandemic has underscored the importance of disinfecting sanitizing, leading to a greater demand for disinfect and multi-surface sprays. Additionally, there is a trend towards eco-friendly and sustainable cleaning options, with consumers preferring biodegradable and non-toxic formulas as they become more environmentally aware. The demand for convenient and time-saving cleaning products, such as pre-moistened wipes and all-in-one solutions, has also risen due to busy lifestyles and dual-income households, driving market growth. E-commerce and digital platforms have transformed the distribution of cleaning products, making it easier for consumers to purchase a wide range of products online and boosting sales. Furthermore, customization and specialization in household cleaners are becoming popular trends, with manufacturers introducing specialized products tailored to specific surfaces and purposes, like stainless steel cleaners or carpet stain removers, to meet the diverse needs of consumers and further stimulate market growth.

For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/household-cleaners-market/requestsample

Report Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

  • Surface Cleaner
  • Glass Cleaner
  • Toilet Bowl Cleaner
  • Others

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Stores
  • Others

Breakup by Ingredient:

  • Surfactants
  • Builders
  • Solvents
  • Antimicrobials
  • Others

Breakup by Application:

  • Bathroom
  • Kitchen
  • Floor
  • Fabric
  • Others

Market Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

Competitive Landscape with Key Player:

  • Bombril S/A
  • Church & Dwight Co. Inc.
  • Colgate-Palmolive Company
  • Godrej Consumer Products Limited
  • Henkel AG & Company KGaA
  • Kao Corporation
  • Reckitt Benckiser Group plc.
  • S. C. Johnson & Son Inc.
  • The Procter & Gamble Company
  • Unilever Plc

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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