Any startup starts with an idea. Coming up with a product is a key task for a startup: after all, if it turns out to be not needed on the market, then neither high-quality development nor persistent advertising will save you from failure. In choosing an idea for an application, you can rely on analytics. Let's see how the mobile app industry has developed in recent years and what products may be relevant in 2022.

Some analytics
According to analyst firms, people around the world spend a third of their time on mobile applications. At the same time, users spend considerable amounts on applications: here are the numbers for the past year in different countries.

The most popular apps in the world according to App Annie are major social networks and instant messengers: TikTok, Instagram, Telegram, and Whatsapp https://binerals.com/blog/how-to-create-an-app-like-whatsapp-insider-tips-and-ideas-for-2022.
Among the trends in the development of mobile applications in 2022, various analysts name augmented reality, blockchain, artificial intelligence, cross-platform development, games, and super apps - applications that combine many functions at once.

Based on the analysis, the following conclusions can be drawn:

-It is profitable to work for the US and Japanese markets - in these countries, users spend the most money on mobile applications.
-The most popular applications are instant messengers and social networks. Also popular are music and video services, food delivery services, and online shopping applications.
-In application development, it is important to take into account cross-platform and the trend towards the use of AI.
-You can pay attention to super apps, e-wallets, and store applications.
In terms of monetization, the most profitable areas, in addition to games, are social networks, applications with photo and video content, books, music, education products, and lifestyle.

10 ideas for building apps in 2022

1. App with recipes
2. Application for learning foreign languages
3. Application for reading
4. Service integrator for ordering food
5. Interest dating app
6. App for a healthy lifestyle
7. Application for watching movies and lectures
8. Application for publishing new music
9. Microlearning Application
10. Networking App

What idea to choose
We have given only a few examples to give a vector to your imagination. Ideas are in the air - based on your experience, capabilities, and budget. Ask yourself questions:

Do you want to aim at the international market or work for a specific city?
How are you ready to monetize the product?
What area are you good enough to make a cool product in?
What resources do you have for content creation?
All these questions should be answered before deciding on the concept of a mobile application.

You should be guided by trends and analytics, but you can’t blindly follow this. After all, there are always narrow niches in which you can make good profits - while such applications will never enter the top of the most popular.