The COVID-19 outbreak hindered the growth of the global market in 2020, and thus there is a decline in the y-o-y growth. However, the growth is expected to normalize from 2021 onwards and the market is projected to grow at a steady pace.

Real-time functionality of an application offers interactive and engaging user experience, especially in social media platforms. Increasing user expectation is fuelling the demand for real-time commenting systems across the world. As a huge chunk of global population is using web applications, such as Twitter, Facebook, and Instagram, their expectation from social media platforms and the application as a whole is constantly increasing. These platforms are being highly used by individuals for showcasing both appreciation and grief related to a brand’s product over the years. Thus, the concerns raised on these platforms through comments are handled by brands or enterprises to engage customers and fulfill their needs. Real-time commenting would imply instant feedback or engagement with the client, which enable enterprises and brands to attract customers’ attention by giving prompt and immediate service. Also, negative feedbacks and client’s appreciation through comments help enterprises to provide better customer service and maintain brand name in the market.

https://www.theinsightpartners.com/reports/commenting-systems-market