According to The Insight Partners’ research, the global Betaine Market was valued at US$ 3,312.0 million in 2018 and is projected to be worth US$ 5,110.0 million by 2027, growing at 5.1% CAGR during 2019–2027. Surging demand from personal care sector and health benefits of betaine consumption at recommended dosages are the key factors credited for market expansion.

 

Betaine is used in the personal care industry as an alternative to sulfur-based surfactants. It functions as a humectant and anti-irritant in various types of cosmetic and personal care products. The small polar molecules of betaine are prone to hydrogen bonding, which provides it the ability to retain moisture. It helps hydrate the skin without the residual stickiness often associated with glycerin-based emulsions. When betaine is used in skincare products, it helps decrease the depth of wrinkles temporarily and gives the face a smoother appearance. Its specific molecular structure is also responsible for giving it unique solvent powers and sensory properties such as a silky and smooth feel. Due to its silky and smooth effect, it is widely used in hair shampoos and conditioners as well. Therefore, the widespread application of betaine in skin and hair care products aids market expansion.

Betaine offers numerous health benefits, such as improved metabolism, muscle strength, power, and endurance. Evidence shows that betaine is a critical nutrient in enhancing the function of internal organs and improving vascular risk metrics. It also helps in improving the digestive function, heart health, liver function and detoxification, fat loss, and muscle mass improvement. Furthermore, many researchers have proved that betaine is very effective in curing cardiovascular diseases. Betaine reduces the levels of the amino acid homocysteine within the bloodstream, and this further helps in maintaining heart health. It is also gaining popularity in the physical fitness and exercise supplements category because it plays a critical role in fat reduction and the metabolizing of protein, thus facilitating market augmentation. On the other hand, the harmful effects of excessive betaine consumption will likely hinder market growth.

Based on type, the market is bifurcated into synthetic and natural. Among these, the synthetic segment held 57.7% of the market share in 2018. The segment was appraised at US$ 1,911.3 million in 2018 and is slated to expand at 4.5% CAGR during 2019–2027 to reach US$ 2,810.5 million by 2027.

As per form, the global betaine market is split into betaine anhydrous, cocamidopropyl betaine, and others. Of these, the cocamidopropyl betaine segment captured 50.9% of the market share in 2018. The segment was gauged at US$ 1,685.8 million in 2018 and is projected to grow at 4.9% CAGR between 2019 and 2027 to reach US$ 2,555.0 million by 2027.

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Moving on to application scope, the market is arrayed into food & beverages, animal feed, cosmetics, detergents, and others. Among these, the food & beverages segment accounted for 37.3% of the market share in 2018. The segment was assessed at US$ 1,234.2 million in 2018 and is expected to expand at 5.8% CAGR over 2019–2027 to amass US$ 2,018.5 million by 2027.

Regionally speaking, North America held a significant share in the global betaine market in 2018. The region was evaluated at US$ 1,124.6 million in 2018 and is anticipated to be worth US$ 1,706.8 million by 2027, recording 4.9% CAGR between 2019 and 2027. Meanwhile, APAC is projected to register the highest growth rate of 5.9% over the analysis period and gather US$ 1,686.3 million by 2027.

Leading players contributing to the global betaine market valuation are American Crystal Sugar Company; AMINO GmbH; BASF SE; DuPont de Nemours, Inc.; Evonik Industries AG; Kao Corporation; The Lubrizol Corporation; Solvay S.A.; Stepan Company; and Weifang (Shanghai) Sunwin Chemicals Co. Ltd.

•             In March 2018, Stepan Co. acquired the BASF SE surfactant production facility in Ecatepec, Mexico, and a portion of the company’s associated surfactants business through a subsidiary in Mexico.

•             In November 2017, DowDuPont announced that DuPont acquired FMC Corporation’s Health & Nutrition business completely, except for the Omega-3 business, and its divestment of a portion of DuPont’s Crop Protection business to FMC.

•             In March 2015, Evonik Industries AG launched TEGO®Betain P 50 C (INCI: Cocamidopropyl Betaine), a novel concentrated surfactant based on RSPO certified sustainable palm kernel oil.

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