According to The Insight Partners’ research, the font management software market accounted for US$ 3,427.7 million in 2019 and is expected to reach US$ 13,466.3 million by 2027 to rise at a CAGR of 18.8% from 2020 to 2027. The increasing internet penetration and digital content creation, and growing importance of effective product design and packaging are the critical factors credited to the market expansion.

The number of internet users across the world is surging due to affordable prices of computers, smartphones, and internet subscriptions. According to Hootsuite, the number of internet users worldwide was 4.57 billion in July 2020. Asian countries have majorly contributed to the overall internet traffic in the last decade. With the increasing penetration of internet utility, companies are adopting digital media to target the potential prospects. Both SMEs (small and medium enterprises) and large enterprises are inclining toward creating and deploying digital content to bring in optimum customers via the internet. The font management software is widely used by designers to create static and motion content. Bloggers and content creators also use the same to enhance the overall quality of the content published over various portals.

The consumption of various fast-moving consumer goods (FMCG) and consumer electronics has been increasing due to fast-paced lifestyle and enhanced disposable income of the masses. Key market players emphasize the effective product design and packaging of these products. Both established enterprises and novice entrants are making significant investments in packaging design to make their products look unique and attractive. Moreover, many companies keep on revamping product packaging regularly to stay relevant with the ongoing design trends. Thus, the growing use of internet and creative product designs altogether drive the global font management software market.

However, the high cost of software and lack of awareness hinder the growth of global font management software market.

According to the operating system, the font management software market is segmented into mac system, windows system, and other systems. The windows system segment occupied 48.9% market share in 2019 with a revenue total of US$ 1,675.8 million. It is speculated to garner US$ 5,791.6 million by 2027 to grow at 16.9% CAGR during 2020–2027.

Based on deployment, the font management software market business sphere is categorized into on-premise and cloud. The latter led the domain in 2019 with a market share of 84.0%. It generated the sum of US$ 2,880.2 million in 2019 and is estimated to accrue US$ 11,724.7 million by 2027 to expand at a CAGR of 19.4% along the forecast period.

In terms of end user, the global font management software market is categorized into website designers, printing agencies, advertising agencies, freelancers, and others. The website designers segment held 45.9% market share in 2019. It was evaluated at US$ 1,571.6 million in 2019 and is slated to amass US$ 5,584.2 million by 2027 to exhibit a CAGR of 17.3% throughout the forecast period.

From the regional point of reference, it has been observed that North America dominated the market in 2019 with 36.78% share of the business. It was valued at US$ 1,260.7 million in 2019 and is likely to hit US$ 4,718.6 million by 2027 to surge at 18.1% CAGR over the forecast period. The Asia Pacific market registered 20.1% CAGR, accounting for US$ 878.8 million in 2019. The regional business is likely to be worth US$ 3,751.7 million by 2027.

The leading players in the global font management software market are Extensis, Corel Corporation, Fontstand BV, High-Logic B.V., Insider Software Inc, Monotype Imaging Inc, Adobe Inc, A. & M. Neuber Software, Proxima Software, and RightFont, among others.

·         In November 2019, Extensis launched a new suitcase fusion subscription service for sketch, adobe creative cloud, and affinity products. Later, in June 2020, the company released new updates in the font management solution suitcase fusion. It includes dark mode and list-view previews.

·         In August 2017, Corel Corporation introduced the new CorelDraw graphic design suite 2017, which offers advanced support to the surface dial and delivers a hands-on approach to vector design and graphics creation. In June 2018, the company acquired Gravit Designer to expand its graphic design software portfolio.

·         In July 2018, Fontstand BV introduced a new font licensing program with a feature of high-quality digital typeface, especially for educational institutions.