According to our new research study on “Oral Care Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Product and Distribution Channel,” the market is expected to reach US$ 47,380.58 million by 2028 from US$ 36,273.14 million in 2020; it is estimated to grow at a CAGR of 3.4% from 2021 to 2028. The report highlights trends prevailing in the market, and the factors driving and hindering the market growth.

Oral health is a key indicator of overall health, well-being, and quality of life. It encompasses a range of diseases and conditions that include dental caries, periodontal (gum) disease, tooth loss, oral cancer, oral manifestations of HIV infection, oro-dental trauma. Oral care products are intended to cleanse the oral cavity, freshen the breath, and maintain good oral hygiene. Growing prevalence of oral as well as dental conditions coupled with rising awareness about benefits provided by oral care are anticipated to drive the global oral care market during the forecast period.

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Oral health is a key indicator of overall health, well-being, and quality of life. It encompasses a range of diseases and conditions such as dental caries, periodontal (gum) disease, tooth loss, oral cancer, oral manifestations of HIV infection, and oro-dental trauma. Growing prevalence of oral and dental conditions, and rising awareness about the benefits provided by oral care products drive the growth of the global oral care market.

Based on distribution channel, the global oral care market is segmented into supermarkets/hypermarkets and supermarkets, convenience stores, pharmacies and drug stores, online retail stores, and others. The supermarkets/hypermarkets segment held the largest share of the market in 2020. However, the online retail stores segment is estimated to register the highest CAGR of 4.0% in the market during the forecast period. The increasing number of supermarkets/hypermarkets in emerging countries is also anticipated to drive the substantial growth of the market in coming years. For instance, in October 2020, Dubai-based supermarkets/hypermarkets group, Al Madina launched its first supermarkets/hypermarkets in Bengaluru, India. Further, the biggest Japanese oral care brand launched its Systema Gum Care Toothbrush with Woolworths supermarket. Such factors are projected to propel the market growth for supermarkets/hypermarkets segment during the forecast period.

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