According to our latest market study on “Digital Wayfinding Solutions Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Component, Deployment, Application, and Geography” the market is projected to reach US$ 664.95 million by 2028 from US$ 234.62 million in 2021; it is expected to grow at a CAGR of 16.0% from 2021 to 2028.

Digital wayfinding solutions have been observed to influence purchasing decisions in many countries, including the US. As a result, government, healthcare, public transportation organizations, and retail outlets extensively rely on these solutions to better engage their target audiences and convey their messages. Established and new enterprises choose sophisticated digital wayfinding solutions enabled with AI and machine learning to get the most out of customer data. In addition, as retailers emphasize marketing methods, companies in the digital wayfinding solutions market are collaborating with merchants to create a branded environment that will help them improve sales.

The adoption of digital wayfinding is increasing across the world due to rising investments in the AR integration software that uses digital wayfinding, increasing demand for AR devices and solutions in the healthcare industry, and growing demand for wayfinding in the e-commerce and retail industries. Access to digital wayfinding is quickly becoming a standard. Providing digital wayfinding help may result in several advantages, ranging from improved consumer engagement to higher customer satisfaction. Colleges and universities use these solutions to help students, visitors, and vendor’s better traverse across their campuses. The solutions especially help new students who are still getting used to their surroundings, as well as guests who need to be on time for appointments and meetings. In shopping malls, customers can use freestanding digital wayfinding kiosks to discover related retailers, services, or restaurants.

EVERBRIDGE; 22 MILES, INC.; GOZIO INC.; LAMASATECH; AND PING HD. - PROMINENT MARKET PARTICIPANTS IN DIGITAL WAYFINDING SOLUTION MARKET

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The US and Canada are the developed countries in North America, and they are characterized by large-scale adoption of modern technologies, an elevated standard of living, the presence of well-developed infrastructure, etc. North America is one of the frontrunners in terms of developing and accepting new, advanced technologies. The significant adoption of technologies in the last five years has fueled the adoption of digital wayfinding solutions in the region. The growing demand for digital wayfinding in the public and commercial sectors, along with its benefits such as high cost-effectiveness and guaranteed return on investment, is propelling the market growth. Further, factors such as a growing focus on energy consumption, increased demand for OLED-based displays, advancements in technological offerings, and the expansion of infrastructure are further driving the digital wayfinding solutions market growth in North America.

Everbridge; 22 Miles, Inc.; Gozio Inc.; Lamasatech; and Ping HD are the five key market players operating in the global Digital Wayfinding Solution market. Acquire Digital; Click Grafix; Connectedsign; Digital Wayfinding Solutions; Jarma Technologies LLP; Troudigital; VISIX, Inc.; and Xtreme Media Pvt. Ltd. are few other notable players that are profiled in this market study. In addition to these players, multiple other leading global, regional & local market players, emerging companies, market disruptors and niche market players were studied and analyzed during the course of this study to gather a holistic view of the market. The global Digital Wayfinding Solution market includes companies operating in a wide range of product portfolio. Each category has some well-established key players and owing to different markets in which they operate and compete it is not feasible to determine key five players in the overall Digital Wayfinding Solution market. However, based on parameters such as overall revenue, brand image, current Digital Wayfinding Solution product portfolio, geographic reach, customer base, technology adoption & integration, new product/service/feature launches, partnerships, mergers & acquisitions, and other market-related activities, we have listed above five key players operating at a global level.

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