According to our latest study on “Water Softeners Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Type (Salt-based Water Softeners and Salt-free Water Softeners) and Application (Industrial, Residential, Municipal, and Others),” the market is expected to grow from US$ 10,255.17 million in 2021 to US$ 13,558.77 million by 2028; it is likely to register a CAGR of 4.1% from 2021 to 2028. The report highlights key factors driving the market growth and prominent players along with their developments in the market.

As more people move to cities, they demand clean and pure drinking water and municipalities provide it through household taps. hard water minerals can corrode modern home appliances by developing a film of calcium over time, resulting in issues such as clogged pipes, reduced water pressure, and popping sounds in the water heater. Therefore, consumers use water softeners for residential purposes as hard water drastically lowers the lifespan of early modern appliances, such as dishwashers, coffee machines, and water heaters. People utilizing hard water also experience skin problems, such as itching, dry scalp, and dry skin, due to the minerals settling on the skin. Thus, increasing demand for clean and safe drinking water from residential and municipal end use propels the use of water softeners, which drives the growth of the water softeners market.

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According to the United Nations Department of Economic and Social Affairs (UN DESA), the global urban population has increased dramatically from 751 million in 1950 to 4.2 billion in 2018. In addition, the most urbanized regions are North America with 82% of its populace living in cities in 2018, Latin America and the Caribbean with 81%, Europe with 74%, and Oceania with 68%. Urbanization rate in Asia is now approaching 50%.  On the other hand, Africa remains largely rural, with only 43% of its populace residing in cities. Therefore, rapid urbanization, migration of people from villages and small towns to metropolitan cities, and surge in population in tier 1 and tier 2 cities have created a need for effective water softeners and clean drinking water, which bolster its market growth.

Hard water is undesirable in many household and industrial applications. It requires more soap and leaves a dirty scum, which is difficult to wash out. Boiling hard water leads to the deposition of calcium and magnesium salts on boilers, pipes, kettles, and radiators, which can cause blockage and reduce the efficiency, and may even result in the bursting of boilers. Water softeners are used to remove metal cations such as calcium and magnesium from hard water. They are used to break calcium and magnesium salts and replace them with other softer minerals such as sodium and potassium.

Atlas Filtri, A.O. Smith Water Technologies, Culligan Italiana S.P.A, 3M, Euraqua Europe, Water2Buy, Viessmann Climate Solutions Se, Cillit, Depurchem, BWT Holding GmBH, Whirlpool Corporation, General Electric, Ecowater Systems LLC, Kinetico Incorporated, and Harvey Water Softeners Limited are among the well-established players operating in the water softeners market.

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