The scope of our recent study on the “False Eyelashes Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Type (Strip Lashes, Individual Lashes); Material (Human Hair, Synthetic, Animal Hair & Fur); and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, Others),” includes the analysis of factors driving the market growth, estimation and forecast of revenues, market share analysis, and identification of significant market players and their key developments.

The false eyelashes market was valued at US$ 1,377.28 million in 2021 and is projected to reach US$ 2,046.61 million by 2028; it is expected to grow at a CAGR of 5.8% from 2021 to 2028. False eyelashes are used to add volume, increase length, or enhance the visual appearance of natural hair. Rising disposable income and increasing need to enhance physical appearance among consumers propel the demand for self-grooming products such as false eyelashes. With the increase in per capita disposable income among the middle-class population, their shopping behavior and living standards are changing rapidly. The fashion and entertainment industry has become vital for hair extension products both in terms of revenue and adoption.

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Fashion has always been perceived as pushing the envelope. With new trends and ideas, fashion has an eye toward the future. The fashion industry is expected to witness numerous innovations in the coming years as new technology and changing customer trends and demands will transform the industry. There has been rising acceptance of eye-based beauty and personal care products among consumers of varying ages for permanent, occasional, temporary, or regular use. False eyelashes add volume to one’s natural eyelashes and can have a transformational impact on one’s appearance. Willingness to spend significant amount of money on cosmetics has increased the growth of the cosmetic industry. The global middle-class population, which is the next potential consumer segment for the cosmetic industry, has grown significantly. With the increase in per capita disposable income among the middle-class population, their shopping behaviour and living standards are changing rapidly. Hence, such changing lifestyles, have led to growth of the cosmetics industry.

Europe and North America are the significant markets for the styling industry, accounting for more than 60% of the false eyelashes market, combined. Rapid urbanization and growing consumer demand for self- and professional- grooming products is expected to boost the market growth of false eyelashes.

Market players are highly focused towards launching innovative and natural looking false eyelashes serving different purpose such as providing instant volume, lengthening, etc. which help them in catering to different requirements of their customers. The companies have realized the developing potential pertaining to false eyelashes market and are highly involved in collaborating with various celebrities, social media influencers, and makeup artists to enhance brand awareness and brand image.

Some of the major key players operating in the global hair extension industry includes American International Industries; Kiss Products, Inc.; Esqido; PDC Brands; MAC Cosmetics.

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