According to our latest market study on “Ad Fraud Detection Tools Market” the ad fraud detection tools market was valued at US$ 252.92 million in 2021 and is projected to reach US$ 762.89 million by 2028; it is expected to grow at a CAGR of 17.1% from 2021 to 2028.

Due to the growing fraudulent activities on advertisements, many companies adopt advertising fraud detection/prevention tools for several benefits, such as optimizing spending on the advertisement, proactive monitoring of campaigns, and maximizing campaign return on investment (ROI).

As per observation, advertisers collectively lost US$ 42 billion on ad spend during 2019 due to fraudulent activities, a 21% increase from the previous year, i.e., 2018. It is also predicted that by 2023, the total amount of loss due to ad fraud will reach approximately US$ 100 billion. Thus, with an ad fraud detection solution/tools, companies can reclaim the spend that is rightfully their own, ensuring better, more accurate, and lucrative results from their campaigns. Similarly, integrating an ad fraud solution/tools with existing platforms for managing advertising campaigns makes it easier to monitor campaigns proactively. 

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Ad fraud detection tools market Key Findings of Study:

Based on type, ad fraud detection tools market is segmented into website and mobile. In 2021, the mobile segment led the ad fraud detection tools market and accounted for the largest market share. Based on end user, ad fraud detection tools market is segmented into e commerce, travel, finance, gaming, and others. In 2021, the finance segment led the ad fraud detection tools market and accounted for the largest market share. Geographically, ad fraud detection tools market is segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SAM). In 2021, North America accounted for the significant share in the global ad fraud detection tools market.

The ad fraud detection tools market is segmented on the basis of type, end user, and geography. Based on type, the ad fraud detection tools market is bifurcated into website and mobile. In 2021, the mobile segment led the Ad fraud detection tools market and accounted for a larger market share. Based on end user, the Ad fraud detection tools market is segmented into e commerce, travel, finance, gaming, and others. In 2021, the finance segment led the Ad fraud detection tools market and accounted for the largest market share. Geographically, the ad fraud detection tools market is segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SAM). In 2021, North America accounted for the significant share in the global Ad fraud detection tools market.

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