The scope of our recent study on the “Raw Tobacco Leaves Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Leaf Type (Virginia, Oriental, and Others) and Application (Smoking Tobacco, Moist and Dry Snuff, and Others)” includes the analysis of factors driving the market growth, estimation and forecast of revenues, market share analysis, and identification of significant market players and their key developments.

The raw tobacco leaves market is projected to reach US$ 34,436.28 million by 2028 from US$ 31,045.19 million in 2021; it is expected to grow at a CAGR of 1.5% from 2021 to 2028. Tobacco products are made by curing raw tobacco leaves. Tobacco leaves contain nicotine and a volatile alkaloid that stimulate brain function. Dried raw tobacco leaves are commonly utilized in various products such as cigarettes, shisha, pipes, and cigars. To make tobacco leaves consumable, tobacco product manufacturers add various flavorings and chemicals to them.

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Raw Tobacco Leaves Market Segmentation:

Based on leaf type, the raw tobacco leaves market is segmented into leaves and leaf powder, oils, seeds, and others. In 2020, the virginia segment accounted for the largest market share. Virginia, or flue-cured tobacco, is also known as 'bright tobacco' because of its golden-yellow to deep-orange color while curing. It is typically cured for a week in heated barns and has a light, vibrant flavor, and taste. It grows exceptionally well in rainy areas, such as Georgia (USA), southern Brazil, and Zimbabwe, and can be found in almost every cigarette blend. Virginia tobacco is the most widely consumed tobacco across the world. It is grown, harvested, cured, and processed in a variety of methods. It has a nicotine range from 1% to 4% and sugar ranges from 4% to 25%. Virginia tobacco contains a large amount of sugar and makes the cigarette smoke sweeter..

The raw tobacco leaves market is segmented into five main regions—North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SAM). Asia Pacific is anticipated to hold the largest share of the market in 2021 due to, improvements in retail infrastructure and intensive brand campaigns by prominent tobacco companies, such as Philip Morris International and British American Tobacco, in key markets such as China, Bangladesh, India, and the Philippines are likely to support the market expansion in this region.

Impact of COVID-19 Pandemic on Raw Tobacco Leaves Market

The COVID-19 outbreak has badly affected several businesses across the world. The pandemic has had the most influence on the production and logistics industries. The outbreak forced the governments of numerous countries to impose lockdown to decrease the spread of the virus. Thus, several companies are undergoing downtime and some companies are working remotely, which is leading to low productivity and income. The COVID-19 pandemic has created a significant societal and economic disruption and resulted in closures of stores, factories, and offices. The crisis also put restrictions on manufacturing, distribution, and travel. All these factors adversely impacted businesses, operations, cash flows, and financial positions during the continuation of the pandemic. The raw tobacco leaves industry was significantly growing before the COVID-19 outbreak. However, it is experiencing an irregularity in recent times, as consumers are selective in their purchases. The condition has substantially disrupted the demand for tobaccos. In several countries, tobacco products are classified as nonessential items, which has lowered the demand for raw tobacco leaves and tobacco products across the globe. COVID-19 is a respiratory disease so creates breathing issues. Therefore, people are avoiding using tobacco products. Also, tobacco smokers are being advised to quit smoking to lower the risk of getting infected by the virus. Thus, the COVID-19 outbreak is expected to restrain the growth of the raw tobacco leaves market in the future.

Geographic Overview of Raw Tobacco Leaves Market

Based on leaf type, the global raw tobacco leaves market is segmented into virginia, oriental, and others. Based on application, the market is segmented into smoking tobacco, moist and dry snuff, and others. Based on geography, the market is segmented into North America, Europe, Asia Pacific, South and Central America, and Middle East and Africa. By country, North America is further segmented into the US, Canada, and Mexico. Based on country, Europe is further segmented into Germany, France, Italy, the UK, Russia, and Rest of Europe. Based on country, Asia Pacific is further segmented into China, India, Japan, and Rest of APAC. By country, Middle East and Africa is further segmented into Saudi Arabia, the UAE, and Rest of MEA. Based on country, South America is further segmented into Brazil, Argentina, and Rest of SAM.

INCREASING CONSUMPTION OF TOBACCO PRODUCTS IN DEVELOPING REGIONS CATALYSES MARKET GROWTH

The demand for tobacco products has been increasing in the developing regions such as the Asia Pacific and Middle East & Africa. The growth in demand in Asia Pacific is attributed to the rising population, elevating income levels of the consumers, and lenient government regulations. The market in emerging regions such as the Asia Pacific and Middle East & Africa is expected to witness substantial growth during the forecast period.

Growth in retail infrastructure and widespread brand campaigns by leading tobacco-producing organizations, such as Philip Morris International and British American Tobacco, in primary markets including India, China, Bangladesh, and the Philippines are projected to fuel the market growth in Asia-Pacific in the coming years. Efforts by multinational tobacco companies to surge and develop tobacco production in the emerging regions are expected to meet the increasing needs of their overseas markets with readily available and cheaper tobacco leaves.

Asia-Pacific is one of the significant producers and consumers of tobacco globally, led by countries such as India and China. Four of the largest tobacco companies across the world are Japan Tobacco Inc., China National Tobacco Corporation, ITC Limited, and PT Gudang Garam Tbk, and they are based in Asia Pacific

Moreover, the Middle East & Africa has been observing consistent growth in the adoption of tobacco consumption. Egyptian adolescents make a substantial proportion of this consumer segment. A considerable factor contributing to the adoption of these products is the relatively low prices of tobacco products in Egypt.

Universal Corporation, Sopariwala Exports, Alliance One International Inc., Leaf Only, British American Tobacco p.l.c., Leafcon International, BBM Bommidala Group, Star Agritech International, JT Group, and U.S. Tobacco Cooperative Inc. are a few key companies operating in the raw tobacco leaves market. These companies are operating in various countries across the world, which helps them in catering to a wider customer base.

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