Athleisure clothing is a type of clothing that can be used for both athletics and casual wear. Increased interest in sports and outdoor recreational activities is expected to drive demand for athleisure. One of the key factors driving this trend is an increase in consumer fitness and health consciousness, which is driving demand for comfortable and trendy clothing. The popularity of athleisure is expected to have a significant impact on ongoing fashion trends in the next years. Yoga pants, jogging pants, shorts, sweatpants, sweatshirts, shoes, and other similar items are examples of athleisure clothing. Athleisure is the meeting point of fashion and activewear. Activewear looks to be dominating as athleisure gets traction. Millennials are drawn to the use of recycled polyester in the production of green apparel, as well as the usage of bio-based fabrics.

The athleisure market is expected to grow from US$ 411.02 billion in 2021 to US$ 793.46 billion by 2028; it is estimated to grow at a CAGR of 9.9% from 2021 to 2028. Athleisure is a growing fashion trend that represents the fusion of athletic and casual wear, involving comfortable clothing which can also be used as casual wear.

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Based on distribution channel, the athleisure market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. In 2020, the supermarkets and hypermarkets segment dominated the market. The online retail segment is expected to register the highest CAGR in the athleisure market. There has been a rapid penetration of e-commerce in developing regions, which expanded the customer base of athleisure manufacturers. Major athleisure brands have created their own websites through which they provide their products to consumers. Consumers are increasingly using e-commerce platforms due to their convenience, ease of use, accessibility to various products, and cost-effectiveness.

The athleisure market is segmented into five main regions—North America, Europe, Asia-Pacific (APAC), the Middle East & Africa (MEA), and South & Central America (SAM). In 2020, North America dominated the global market. The athleisure market growth in this region is ascribed to factors such as increased demand for stylish sportswear, surge in the millennial population, and rise in focus on sports and fitness activities across the region. Furthermore, the growing number of gymnasiums, fitness clubs, yoga centers, and other fitness facilities has propelled the demand for customized hoodies, joggers, shoes, and so on, which contributes to athleisure market growth.

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Some of the major key players operating in the global aroma ingredient market include Adidas AG, Columbia Sportswear Company, Gap Inc., Hennes & Mauritz AB, ASICS Corporation, Lululemon Athletica Inc., Nike, Inc., Puma SE, Under Armour, Inc., and Authentic Brands Group LLC. The major players in the athleisure market are focusing on strategies such as research & development and new product development to increase their geographical presence and consumer base globally.

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