According to our new research study on "Teeth Whitening Kits Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Product Type and Distribution Channel," the market is expected to grow from US$ 6,209.80 million in 2021 to US$ 9,626.04 million by 2028. It is estimated to grow at a CAGR of 6.5% during 2021–2028.

The dental procedure of bleaching teeth in order to whiten the appearance of teeth is termed as teeth whitening kits. Teeth whitening kits are used to whiten and bleach teeth, changing the color of the enamel efficiently. This is done to get rid of the stains. Teeth whitening products such as peroxide-containing bleaching chemicals, whitening toothpaste charcoal strips, and a variety of other options are available on the market.

Leading companies operating in the teeth whitening kits market have undertaken various organic and inorganic growth strategies. The teeth whitening kits market majorly comprises of BRODIE & STONE; Colgate-Palmolive Company; Unilever PLC; GlaxoSmithKline plc.; CCA Industries, Inc.; Procter & Gamble; SUPERSMILE; Henkel AG & COMPANY, KGAA; Church & Dwight, Inc.  amongst others. The companies have been implementing various strategies that have helped their growth and, in turn, brought about several breakthroughs and transitions in the industry. The companies have utilized organic strategies such as launches, expansion, and product approvals. Moreover, the market players have also deployed several utilized inorganic strategies, including mergers & acquisitions, partnerships, and collaborations.

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Based on product type, the teeth whitening kits market is segmented into whitening toothpaste, whitening gels and strips, powders, teeth whitening kits device, and others. The whitening toothpaste segment accounted for the largest share in 2021. However, the whitening gels and strips segment is anticipated to register the highest CAGR during the forecast period. Teeth whitening strips are majorly adopted by consumers owing to their ease of application and affordable costs. Teeth whitening strips cost between US$15 and US$30. Also, the strips comprise 14% hydrogen peroxide that assists in removing both extrinsic and intrinsic tooth stains. Apart from that, teeth whitening gels are available at convenience stores, particularly as over-the-counter (OTC) products comprising bleaching ingredients that are advantageous for whitening the teeth and lightening tooth discoloration. Such aforementioned factors drive the teeth whitening kits market growth for the whitening gels and strips segment.

The teeth whitening kits market is segmented on the basis of product type and distribution channel. Based on product type, the market is segmented into whitening toothpaste, whitening gels and strips, powders, teeth whitening kits device, and others. By distribution channel, the market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others.

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