According to our latest market study on “Stand Mixer Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Type (Tilt-Head and Bowl-Lift), End User (Residential and Commercial), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)” the market was valued at US$ 1,826.01 million in 2021 and is projected to reach US$ 2,581.23 million by 2028; it is expected to grow at a CAGR of 5.1% from 2021 to 2028. The report highlights key factors driving the market growth and prominent players along with their developments in the market.

Stand mixers are the kitchen appliances used to mix food, dough, and batters. These are used for mashing, shredding, and tossing. There are two types of stand mixers including tilt head and bowl lift stand mixers. These are widely available in either floor models or countertop models. A heavy-duty commercial model of stand mixers has bowl capacities of 95 litres or 25 gallons. In contrast, a regular home stand mixer and light commercial model has a bowl capacity of around 4 litres or 1 gallon. Mixers with a bowl capacity of 20 litres or 5 gallons in size or smaller tend to be countertop mixers. These mixers are generally available with whistles and bells such as automatic stop, timers, and other programmable settings.

Growing consumption and sales of packaged and processed food products in different countries due to increasing health consciousness among consumers is driving the stand mixer market growth. Also, changing lifestyle, and convenience are among the major factors that are fueling the processed food market growth.

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De’Longhi Appliances S.r.l.; The Whirlpool Corporation; Koninklijke Philips N.V.; Breville; SMEG S.p.A.; Hobart; Ankarsrum Kitchen AB; Wonderchef Home Appliances Pvt. Ltd.; Kenwood Limited; and Hamilton Beach Brands, Inc. are among the major market players operating in the stand mixer market. These companies offer their products worldwide, which helps them in catering to a wider customer base. These major players in the market are highly focused on the development of high-quality and innovative products to fulfill the customer’s requirements. Over the past few years, the companies operating in the market have realized the immense potential pertaining to the stand mixer market and were highly involved in strategies such as mergers & acquisitions and product launches.

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