“The probiotic supplements market size is expected to reach US$ 11,529.10 million by 2028, registering a CAGR of 7.6% from 2022 to 2028, according to a new research study conducted by The Insight Partners.” Probiotic supplements are live microorganisms in available formats such as powers, tablets, and capsules among others; these supplements are consumed to restore or improve the gut flora. The market opportunities for probiotic supplements are increasing at a high pace as consumers are increasingly focusing on preventive healthcare measures and consumption of dietary supplements for overall health & wellness

Health has become a top priority for consumers across the globe, leading to a boom in demand for functional supplements. Consumers are willing to pay more for products that offer enhanced health benefits. There has been a massive demand for plant-based and non-GMO probiotic supplements. In addition, the plant-based and non-GMO (Genetically Modified Organism) trend is rapidly evolving across the global market, which has compelled various manufacturers of probiotic supplements to develop plant-based supplements. Thus, with increasing preference for non-GMO and vegan probiotic supplements, manufacturers are developing and launching these probiotic supplements to cater to the demand of consumers. Moreover, veganism has gained significant momentum in recent years. Consumers are highly inclined toward plant-based products as they perceive them to be healthier than conventional products. Thus, due to the flourishing trend of veganism, the manufacturers of dietary supplements such as probiotic supplements are launching plant-based products. For instance, Nature’s Bounty manufactures probiotic gummies consisting of a special probiotic strain naturally found in the intestinal microbiome and made with natural flavors. They are plant-based and non-GMO. This provides customers with friendly bacteria for their digestive system along with a desirable taste.

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On the other hand, operational difficulties, raw material shortage, and insufficient inventories led to a demand–supply gap, which hindered the profitability of many small- and large-scale players in the probiotic supplements market. In 2021, various economies resumed operations as governments of various countries announced relaxation in the previously imposed restrictions, which boosted the global marketplace. Moreover, manufacturers were permitted to operate at full capacity, which helped them overcome the consequences of the demand–supply gap and other repercussions. As a large number of citizens of many countries were fully vaccinated by 2021, probiotic manufacturers focused on scaling up their production operations to revive their businesses.

A few players operating in the probiotic supplements market are Bayer AG; Pharmavite LLC; BioGaia AB; Nature's Way Products, LLC; Nestle SA; SFI Health; GNC Holdings, LLC; Nature's Bounty; Church & Dwight Co., Inc.           ; NOW Foods among few others.

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