Hard seltzers are low-alcohol content beverages that meet the calorie concerns of consumers. They are made by blending carbonates water, alcohol, and fruity flavors. Hard seltzers generally come in citrus, berry, and tropical flavors. Moreover, they are available in can as well as bottle packaging. Hard seltzers are becoming increasingly popular as people demand for low-alcohol and low-sugar content beverages, As people are becoming ‘sober-curious’ the demand for low-alcohol or no alcohol content beverages is projected to grow substantially. This factor is expected to drive the growth of the global hard seltzer market in the coming years.

The scope of our recent study on the “Hard Seltzer Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Flavor (Citrus Fruits, Berries, Tropical Fruits, and Others), Packaging Type (Bottles and Cans), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others), and Geography” includes the description of factors fueling the market growth, estimation and forecast of revenue, and identification of significant market players and their key developments. The report also provides a market share analysis. Early buyers will receive 10% customization on reports.

Get sample PDF Copy of Hard Seltzer Market at @ https://www.theinsightpartners.com/sample/TIPRE00014668/

The hard seltzer the market is projected to reach US$ 4,355.46 million by 2028 from US$ 2,500.82 million in 2021; it is expected to grow at a CAGR of 8.2% from 2021 to 2028. Hard seltzers are low-calorie and low ABV (alcohol by volume) content beverages consisting of flavored carbonated water combines with alcohol. Hard seltzers are available in bottle as well as can packaging. Moreover, they are available in a variety of flavors including citrus flavors, berry flavors, tropical flavors, among others.

Social media is strongly influencing lifestyle of people. The hard seltzer market is projected to be benefitted by the increasing influence of social media trends on consumers. For instance, in 2019, during summer, many social-media users generated memes, videos, and photos about hard seltzers, and the content went viral on Instagram along with the caption “Ain’t No Laws While Drinking Claws.” This trend offered a huge popularity to White Claw’s hard seltzers. Furthermore, according to the data given by Bank of America, in January 2020, the conversations on Instagram about hard seltzers were six times more than the conversations in January 2019. With the rising number of social media users across the globe, manufacturers of hard seltzers are promoting their products on social media platforms, such as Instagram and Facebook, for increasing brand recognition and customer reach. For instance, in May 2020, Truly (a popular hard seltzers brand) launched a social media and out-of-home (OOH) advertising campaign which encouraged customers to upload images of themselves with a can of Truly’s hard seltzers using the hashtag “TrulyPride” on social media platforms to show support for the LGBTQ community. Such marketing programs are projected to provide immense growth opportunities to the hard seltzer brands.

For more details visit here @ https://www.theinsightpartners.com/reports/hard-seltzer-market

A few players operating in the hard seltzer market are Anheuser-Busch INBEV; Constellation Brands, Inc; Heineken N.V.; Kona Brewing Co.; Kopparberg; Lift Bridge Brewing Co.; Mark Anthony Brands International; Molson Coors Beverage Company; Oskar Blues; and The Boston Beer Company; among others.

About Us:

The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunication, Chemicals and Materials.

Contact Us:        

If you have any queries about this report or if you would like further information, please contact us:

Contact Person: Sameer Joshi

Email: sales@theinsightpartners.com

Phone: +1-646-491-9876