The Global Event Management Software Market accounted for US$ 5810.6 Mn in 2018 and is expected to grow at a CAGR of 16.02% over the forecast period 2019–2027, to account for US$ 21287.6 Mn by 2027. An event management software is of top priority for any modern-day event planner and brings together everything that the user needs to have an excellent event process administration, accounts receivable, HR, floor plan organization, outreach, and many other aspects of planning. 

Event management software supports a more professional operation. The market players pursue many approaches for business expansion, such as new product innovations, strategic partnerships & agreements, and mergers & acquisitions. Industry-operating companies are developing their event management software network through partnerships with other ecosystem players. 

The adoption of event management is driven by the successful uses cases of AI, which resulted in increased operational efficiency, better sales revenue, and improved customer experiences. The nature of business is becoming very competitive, and to compete efficiently, enterprises nowadays relying on useful information and business analytics. Traditionally, business analytical tools were used to project sales from the data about events that were a week or month old. 

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The increasing number of event management applications in mobile phones is expected to drive the event management software market as it offers easy to manage features and to analyze tool for estimating ROI generated from the event for the industry. Growing internet services on mobile platform drive the increasing number of smartphone users worldwide. Technological innovation, a decrease in smartphone price, high accessibility, and high involvement of social media in users' routine life is driving the demand for the event management software market.

However, lack of awareness in emerging economies might hamper the market growth during the forecast period. Adding to this, the lack of technical expertise, and addressing the growing number of cyber-attacks threatening the privacy and security of the data are some of the challenges for the players offering event management software solutions.

Some of the key players operating in the global event management software market include Active Network, Arlo Technologies, KitApps, Inc. /Attendify, Aventri, Inc., Bizzabo Inc., Cvent Inc., Dean Evans and Associates, Inc., Eventbrite, LLC, Grenadine Technologies Inc., and Zerista, Inc. among others. Several other players are also operating in the field, and are contributing substantial revenue generation in the market.

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