According to our latest parenting apps market study on “Parenting Apps Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Operating System, End User, Pricing, and Application,” the parenting apps market is projected to reach US$ 7, 88,785.2 thousand by 2028 from US$ 4, 72,397.3 thousand in 2021; it is expected to grow at a CAGR of 7.6% from 2021 to 2028.
Nowadays, kids have the world at their fingertips, and they are likely tech-savvy at a much earlier age than the past generations. Parental controls allow parents to limit access to certain content and even keep kids from making unauthorized purchases. With many students using tech devices such as a laptop or tablet for distance learning purposes, parents need to keep them safe while online. The emergence of the pandemic has accelerated the adoption of E-learning platforms right from K to 12. Thus, it has been a responsible need of parents to monitor their kids' learning and development. Filtering and blocking, blocking outgoing content, limiting access to screen time, and monitoring tools are the prominent types of parental control mostly adopted for e-learning. Thus, the growing adoption of E-learning promotes the usage of parenting apps, accelerating the parenting apps market growth.
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In addition, growing investment in parenting apps and E-learning platforms is also bolstering the parenting apps market growth over the forecast period. For instance. In August 2021, Hapi introduced its new app designed to help parents plan and invest for their children's futures. Additionally, in September 2021, Jennie Johnson, a leading Entrepreneur, announced her plans to invest US$2.96 million in parenting apps. All these factors indicate that the booming investment trend in promoting parenting apps is augmenting the parenting apps market.
The COVID-19 pandemic has moved economies, but the impact of the pandemic on the mobile app industry was limited. During the first half of 2020, emergence of the COVID-19 pandemic slightly negatively impacted the mobile app industry. However, in the second half of 2020, app developers witnessed an upward trend in their revenues, especially in the remote work, healthcare, and education sectors. People staying at home in the wake of the pandemic have increased the installation of apps in various applications, such as gaming, cloud meetings, education, grocery delivery, business apps, social media, and healthcare & fitness apps. With the increased usage of mobile devices and internet penetration worldwide, people are becoming dependent for day-to-day activities. Thus, looking after kids, parenting, and teaching valuable learning to the kids have fueled the adoption of parenting apps, which drives the parenting apps market growth during the pandemic. Further, with ease in restrictions and reopening of shops from the second half of 2020, parenting apps market players have significantly invested in digital technologies, leveraging parenting apps, making them intelligent and secure. The pandemic has forced businesses to restructure their business models and focus on developing strong network connectivity to regain customers' confidence.
Furthermore, the COVID-19 pandemic has invoked a rising need for featured parenting apps solutions for taking care of kids, making it easy for parents to fulfil their babies' needs, from feedings and diaper changes to doctor's appointments and medications. Therefore, although the global parenting apps parenting apps market plummeted initially due to the adverse impact of the COVID-19 pandemic and the related regulations, it is expected to recover strongly during the forecast period due to parents' increasing dependency on parenting apps across the world.
Key Findings of Study:
Based on operating system, the global parenting apps parenting apps market is segmented into iOS, Android, and others. The parenting apps market, by end user, is bifurcated into parents and childcare/daycare. Based on pricing, the global parenting apps parenting apps market is bifurcated into monthly subscription and annual subscription. The parenting apps market, based on application, is segmented into education, sleep and movement tracking, feeding, medicine, and others. By geography, the parenting apps market is broadly segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South America (SAM). In 2021, North America accounted for a significant share of the overall parenting apps market.
Kinedu; Med Art Studios (Sprout Baby); Parent Cue; Peanut; and Winnie, Inc. – Prominent Market Participants in Parenting Apps Market
Parenting apps are the featured apps that allow monitoring and restricting a kid's activities online. There are a wide variety of apps that do such things as block and filter websites and content, limit their time online, record their activities, and view their browsing history and communications. Parenting apps transform the traditional process of raising the child and make it more adaptable to the new reality, owing to lack of time but still need to take care of many things at the same time. The parenting apps monitor kids and provide home learning or pre-school preparation. Healthcare institutions, development centers, pre-school organizations, and many more businesses can use parenting apps. Thus, it is used to connect parents with their kids, educate them, and help with kids' care, further assisting the market growth. As per the survey conducted by Umongous, Inc., more than 60% of people claimed that they would install and use a parenting application if it caters to their needs. Thus, parenting apps are highly in demand, and people still lack high-quality solutions for raising kids, which makes a lucrative growth opportunity for the parenting apps market.
The increasing investment in an e-learning platform, growing dependency of parents for parenting and child-related information, and rise in adoption of digital technologies for raising their kids are the key factors propelling the market growth. The continued development in digital technology with added app features holds promising opportunities for market growth. However, the lack of awareness among parents for adopting parenting apps is restraining the market growth.
With the growing focus of parents for parenting, child-related information, and making their kids more self-dependent, parenting apps are expected to drive market growth over the coming years. Increasing investment trends and significant advancement in digital technology in parenting apps fuel the market outlook. For example, Youtube has made investments to protect families and kids, such as launching a dedicated kids app, protecting their privacy, restricting features, and improving age restrictions. Thus, coming up with a unique solution for parenting could help the company grow at a faster pace. Hence, there is a possibility to choose narrow niche features to make the app with the fullest range of it, further aiding the market growth over the projected period.
The global parenting apps market is segmented based on an operating system as iOS, Android, and others. The parenting apps market is categorized on basis of the end user as parents and childcare/daycare. The global parenting apps market is bifurcated based on pricing as monthly subscription, and annual subscription. The parenting apps market is segmented based on application as education, sleep and movement tracking, feeding, medicine, and others. Based on geography, the market is broadly segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South America (SAM). In 2021, North America accounted for a significant share of the overall market.
The top five companies in the market Kinedu; Med Art Studios (Sprout Baby); Parent Cue; Peanut; and Winnie, Inc. The above listing of key players is derived by considering multiple factors such as overall revenue, current parenting apps portfolio, new product launches, market initiatives, investment in technology up-gradation, mergers & acquisitions, and other joint activities.
A few of the important market initiatives and product developments from the industry are mentioned below:
2022 Winnie managed to raise $ 9M in a series of funding. The round was led by Rethink Impact, with participation from Reach Capital, Impact America Fund, Unusual Ventures, Ludlow Ventures, Afore Capital, Day One Ventures, Kairos, and April Underwood, the former. These funds will be used by the company for its further business expansion
2021 Baby Connect has announced the business transformation and shifting towards the subscription model, wherein the customer has to pay monthly subscription fees for the usage of the application. A subscription plan is valid for the whole family, limiting the number of caregivers and family members.
2021 AppClose, Inc. announced new features in the application such as in-App audio and video calling features, along with desktop version of the application.
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