The global green tea market is accounted to US$ 12,777.6 Mn in 2018 and is expected to grow at a CAGR of 6.0% during the forecast period 2019 – 2027, to account for US$ 21,456.2 Mn by 2027. Green tea is prepared from the Camellia sinensis plant. The leaf buds and dried leaves of the Camellia sinensis plant are used in the preparation of the green tea. It is prepared by pan-frying and steaming these leaves, followed by drying them.

Green tea is known to be beneficial against various health issues such as depression, various types of cancers such as lung cancer, liver cancer, colon cancer, gastric cancer, and many others. Some of the scientific studies have also proven that the consumption of green tea is beneficial in enhancing thinking skills and also is helpful in lowering cholesterol and triglycerides in the body. Asia Pacific accounted for the largest share of the global green teas market. The demand for green tea is expected to increase in the region with the growing awareness of the health benefits attributed with the consumption of green tea. The green tea manufacturers are expanding their production activities in developed countries such as China, India, Japan, and South Korea so as to meet the rising demands of green tea in the region.

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The green tea market, by flavour has been segmented into lemon, aloe vera, cinnamon, vanilla, basil, and others. The lemon segment accounted for the largest share of the green tea market in 2018. The lemon green tea consists of antioxidants, flavonoids, and other phytonutrients which helps fighting many diseases including cancer. It is also available in the form of iced lemon green tea. Adding fresh lemon juice to the green tea, increases its medicinal properties along with enhanced taste. The combination of green tea and lemon juice produces a drink which is rich in vitamin C that has anti-inflammatory and anti-microbial properties.

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The global green tea market by geography is segmented into five regions, including North America, Europe, Asia Pacific, Middle East and Africa, and South America. Asia Pacific region is expected to account for the largest share of the global green tea market in 2018, followed by Europe and Asia Pacific. In addition, some of the major players in the green tea market include AriZona Beverage Co., Associated British Foods plc, Dilmah Ceylon Tea Company PLC., Finlays, Hankook Tea, ITO EN, Kirin Holdings Company Ltd, Nestle S.A., Tata Global Beverages, and Unilever among others.

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