The global Automotive ECU Market is briefly further segmented into application, propulsion type, ECU capacity, vehicle type, and geography. Based on application, the global market is divided into ADAS and safety system, body control and comfort system, infotainment and communication system, and powertrain system. By propulsion type, the global market is broadly classified into Electric, Hybrid, and ICE. On the basis of ECU capacity, the market is segmented into 32-bit ECU and 64-bit ECU. Whereas, based on vehicle type the market is segmented into heavy duty, medium duty, and light duty.

The growth trajectory of fully-autonomous cars depends upon parameters such as improvements in technology landscape, consumer preference to adopt ICE cars, pricing and the ability of suppliers and OEMs to address the critical concerns related to the safety of vehicles. As a result, companies in the automotive industry are continuously focusing on improving and integrating robust technologies in cars as well as negotiating the prices of raw materials. 

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Rapid technological advancements in automotive transmission systems by manufacture are anticipated to boost the growth of the market. Furthermore, due to the shift in demand for fuel-efficient products with higher performance, the market is expected to be driven by the increasing usage of automotive ECU. Many automakers are now offering intelligent automotive ECU, which allows drivers to enhance their driving experience.

The COVID-19 pandemic has had a severe impact on the global automotive industry. In North American countries, the disease outbreak led to the shutdown of assembly plants, putting a pause on the production of passenger and commercial vehicles, which has hampered the revenue performances of several manufacturers in the region. The shuttering of assembly plants has also impacted on the manufacturing of ECUs.

However, the impact of COVID-19 is projected to continue for a short term, and the automotive ECU market in North America is likely to grow at a swift pace in the next 3–4 years. Furthermore, The COVID-19 pandemic has shaken Europe’s automotive sector owing to factory shutdowns, travel bans, and limited consumer spending power, spelling disaster for the newer vehicle market. 

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Continental AG, Denso Corporation, Hitachi, Ltd., Robert Bosch GmbH, and ZF Friedrichshafen AG are some of the key market players operating in the global automotive ECU market. The listing of key players is derived by considering multiple factors such as overall revenue, current automotive ECU portfolio, geographical reach, new product launches, market initiatives, and investment in technology up gradation, partnerships, and other market related activities.

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