Starbucks is another example of a business analytics case study that can predict which purchases and offers a customer is likely to be interested in. This large coffee company collected individualized purchase data from millions of its customers through its loyalty card program. With this information and BA tools, it was able to achieve its goal of identifying a pattern in a customer's purchase and then recommending offers to him/her via mobile devices that the company believed the particular customer would be interested in.

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A gym that wanted to reduce customer attrition is a good example of business analytics. They implemented a predictive analytics model to identify customers who were likely to cancel their subscriptions. The model used historical data to predict what incentives could be offered to retain such customers. When a customer who the system identified as being at risk of cancellation arrived at the gym, the system notified the staff. The staff would then discuss offers and incentives in order to avoid cancellations.