An electric broom is a cleaning machine that encapsulates the functionality of a broom, dustpan, and low-powered vacuum cleaner. Noticeably, electric brooms have gained significant traction across flat, plane, and hard surfaces, such as schools, hospitals, offices, and homes. Numerous factors such as a surge in disposable income, improving living standards, and the growing working population are fostering the demand for electric brooms. Besides, the integration of cutting-edge technologies in electric brooms such as automatic cleaning equipment, the use of the internet of things (IoT), and better battery life is further expected to boost the efficiency of the equipment. Such a next-generation developments are projected to create lucrative growth opportunities for the electric brooms market.
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Rising Geriatric Population to Create Substantial Growth Prospects
With the rise in the geriatric population, the prevalence of chronic and bone diseases has also increased. This, coupled with the lack of personal care assistance has resulted in an incessant rise in age-related fatigue. Due to this reason, home appliances, especially cleaning equipment that need minimum effort have been experiencing sharp spikes in demand. These, electric brooms are easy to operate and consumes low amount of electricity. Offered flexibility along with more enhanced features have magnified the sales of electric brooms in contrast to that of traditional brooms. Therefore, the growing ageing population and provided versatility is likely to play an instrumental role in the growth of the electric brooms market.
A Surge in Residential Applications to Aid in Electric Brooms Market Expansion
The recent pandemic has promoted the work-from-home culture, confining people to their houses. This shift also implies the timely handling of everyday household chores. In addition to this, the prevalence of allergies and asthma caused by dust and grime is increasing the demand for electric brooms in residential locations. Electric brooms significantly capture the tiniest contaminants at given space, making it an ideal solution for residential applications. Electric brooms comprise dirt pans that collect small dirt particles and brush pads that are categorised on the basis of voltage. Consequently, these residential applications are projected to create strong headways for the electric brooms market to expand in coming years.
Asia Pacific to Sustain Dominance Amid Growing Electrification of Rural Areas
The presence of key market players, the availability of low-cost products, and the high-spending power of customers are boding well for the electric brooms market in the Asia Pacific. Apart from that, the growing trend of electrifying applications in rural areas coupled with the substantial use of online sales platforms in developing countries such as India is promoting the adoption of electric brooms. Besides, Japan is poised to witness the robust growth owing to the introduction of advanced technologies and novel products. Considering these notable factors, the Asia Pacific is expected to hold a lion’s share in the electric brooms market.
Prominent Market Players
Some of the global players in the electric brooms market include SharkNinja Operating LLC, Dyson Ltd., Makita Power Tools, The Hoover Company, Tineco Ltd., Bissell Inc., Viomi Technology Co., Ltd, DIYA ENTERPRISE, Alfred Kärcher SE & Co. KG, and Fuller Brush Company.
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