In today's society families, everyone has plush toys like teddy bears inside their homes, remember classmates birthday gifts will send plush toys, many places plush toys are a decorative item. So, such a variety of uses of plush toys, the development in China to pay attention to some of the issues to go far?

The history of the plush toy industry in China

The history of China's plush toy industry can be traced back to the beginning of the reform and opening up, with the advantages of many labour-intensive industries, so that China has become the world's largest producer and exporter of plush toys. According to the data of some researchers, China's plush toy industry accounted for about 75% of the global market share at its peak. However, in 2008 after the financial crisis and the European debt crisis, Europe and the United States market weakness, external demand shrinkage, so that the severe reliance on exports of plush toy industry to the downside, in fact, the final point is the domestic market is small, this indisputable reality.

Constraints on the development of China's plush toy industry

After this battle, it is clear that the main reason for restricting the development of China's plush toy industry is the high reliance on exports, and the lack of domestic demand. And, we still need to be clear, plush toys as non-essential goods, its market demand and production directly affected by the global economic situation, even as its important raw material PP cotton and oil prices are closely related to the rise and fall of the internal filling.

On the plush toy enterprises, more deadly is that, following the rise in the price of production factors in China, the profits leveraged by the production function alone are increasingly thin. Because the production-oriented enterprises are born for the capital is sensitive and weak, industrial transport or industrial cross-regional transport has become a major trend, which makes the production function of enterprises flow to Southeast Asia, South Asia and other countries. In addition, the strengthening of technical barriers to trade in the EU and the appreciation of the RMB and other objective factors have objectively caused the total exports of China's plush toy industry to decline in reality.

The root of the dilemma of China's plush toy industry

It is worth noting that, in addition to the objective in the comprehensive siege constituted by the weakness, China's plush toy industry dilemma in the final analysis also lies in the skills and brand discourse is highly absent. From the perspective of China's plush toy production areas, whether in the Pearl River Delta's Guangzhou and Dongguan, Yangzhou and Yiwu in Jiangsu and Zhejiang, or Qingdao in Shandong Province and Hebei Rongcheng and other places, the level of development and planning are uneven, and does not constitute a realistic sense of industrial clusters.

As China's largest plush toy production area, Yangzhou, although has constituted a more complete industrial ecology, but the planning effect is still not open, the majority of small and medium-sized enterprises, plush toy brand recognition is not high, the enterprise is still mainly to undertake the production function, for foreign well-known brands OEM production processing.

The direction of the plush toy industry

In reality, the plush toy industry is an ecosystem covering 22 industries including games, textiles, chemicals, electronics, animation, film and television, and education. Specifically in the plush toy industry, to deal with skills and branding issues, it is about raw material supply, IP generation and enterprise modernisation, information technology and intellectualisation and other aspects of the matter, and this is by no means a home-based production enterprises can do.

North and South, China's plush toy industry flourished, and even today the influence of the back is still not underestimated, mainly countless small and medium-sized enterprises and family workshops in support of the huge production plan. But the problem still exists, both the lack of strict quality control system and perfect information management system, enterprises are also rare financing awareness and talent, which makes it difficult to break through the tradition, whether in R & D innovation or production management level, enterprises or also follow the same trend, or have the heart and soul.

Of course, in our view, this is by no means a family matter, even if the domestic plush toy enterprises have enough capital to innovate from themselves, to update skills, equipment to improve production processes, reduce costs, as well as strengthen planning innovation to build their own brands, but the most desirable plan should be the cultural and creative industries, plush toy industry, new skills, capital and the Internet "articulation All" thought together to drive.