According to our latest market study on “Hard Seltzer Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Flavor (Citrus Fruits, Berries, Tropical Fruits, and Others), Packaging Type (Bottles and Cans), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others),’’ the market is projected to reach US$ 4,355.46 million by 2028 from US$ 2,500.82 million in 2021; it is expected to grow at a CAGR of 8.2% from 2021 to 2028.

A mixed beverage with flavour and carbonation that contains alcohol is called hard seltzer. It is sometimes referred to as hard sparkling water, alcoholic seltzer, and spiked seltzer. Hard seltzers are becoming more and more popular among health-conscious consumers because to their low calorie content. In addition, hard seltzers contain less alcohol by volume—about 5%—than other alcoholic beverages like wine and spirits. There are several flavours of hard seltzers, including citrus fruits, berries, and tropical fruits.

Hard seltzers are quickly replacing beers and spirits in the marketplace because they are low in calories, sugar, and alcohol by volume (or "ABV" for short). Hard seltzers frequently have no added sugar and are created with natural flavours and extracts. Hard seltzers also have a low ABV, which contributes to their popularity as people try to drink less alcohol. Furthermore, hard seltzer producers are marketing their products by highlighting reduced sugar and calorie content as consumers have grown more aware of the components used in products. White Claw, for instance, has a line of strong seltzers with only 70 calories.

The key players operating in the global hard seltzer market include Anheuser-Busch INBEV; Constellation Brands, Inc; Heineken N.V.; Kona Brewing Co.; Kopparberg; Lift Bridge Brewing Co.; Mark Anthony Brands International; Molson Coors Beverage Company; Oskar Blues; and The Boston Beer Company; among others.

Impact of COVID-19 Pandemic on Hard Seltzer Market

The COVID-19 epidemic presented unheard-of difficulties for a number of industries, notably the food and beverage industry. Manufacturing companies' activities were disrupted by lockdowns, border restrictions, travel bans, shutdowns of manufacturing facilities, and other safety precautions implemented by governments of various nations. However, during the COVID-19 epidemic, the trends for alcoholic beverage consumption rapidly changed. People were had to stay inside owing to harsh lockdowns in numerous nations in 2020. Additionally, mandates for work from home were also established by the corporate sector. In addition, fewer individuals visited bars because they were closed.

Due to all of these reasons, people chose to drink alcohol at home, which helped to keep the demand for alcoholic beverages constant throughout times of lockdown. In addition, individuals favoured drinking low-ABV beverages due to growing health concerns, which significantly increased the market for hard seltzers. For the hard seltzer market participants, the increased immunisation rate in both developed and emerging nations is creating expansion chances.

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Based on flavor, the hard seltzer market is segmented into citrus fruits, berries, tropical fruits, and others. Based on packaging type, the global hard seltzer market is segmented into bottles and cans. The hard seltzer market, based on distribution channel, is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The hard seltzer market, based on geography, is segmented into North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South and Central America (SAM).

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