What is white label content and why it is used? Many marketing agencies are taking the approach of getting white label content written for their websites, product descriptions, and other content for marketing purposes. They hire white label content writing services and order content in bulk form. Content written by a writer with no author credited is basically named white label content. It is used by brands and businesses on their online stores in the form of landing pages or product descriptions or marketing teams use it in articles, blogs, ads, brochures, press releases, and emails to advertise their products to their targeted audience. White label copies are easy to use because in many occurrences the author's rights are compromised and to avoid copyright penalties by third parties it is the safest option. White label copywriters exist in every niche, field, and industry and can be through freelancing platforms or online content writing agencies.