If you want to know what backlinks are, what impact they have on the position of a website in the results of natural search and why it is worth checking their profile, I invite you to read on.
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What impact do backlinks have on the ranking of the site?
Backlinks are one of the most important factors by which Google evaluates the reliability and credibility of a website. This leads to a fairly simple conclusion: the more backlinks from reliable, high-quality and thematically related sources will lead to our site, the more chances there are for a higher position of our site's subpages in search results. It is assumed that the backlinks from the mentioned sources indicate that our website deserves the interest of users, and also has high-quality content.
However, many site owners forget about this rule. Until 2014, when the Penguin 3.0 algorithm update was implemented, many websites were linked by hundreds or even thousands from low-quality websites, as well as spam sites. Until this year, unnatural links brought many advantages to websites. Receiving hundreds or even thousands of links from sources of dubious origin was translated into their position in the search results. In addition, they were embedded in precise anchor texts, i.e. words that clearly indicate the content of the landing pages. Anchor texts also sounded identical to phrases for which websites wanted to occupy high positions in search results.
How to analyze the backlinks leading to our site?
As our experience shows, many websites still rely on the above unnatural links. Currently, getting links can lead to the imposition of an algorithmic penalty on the site, which will reduce its visibility in search results. Therefore, it is necessary to carefully analyze and track the backlinks leading to our site.