The bacon market was valued at US$ 27,419.94 million in 2018 and is projected to reach US$ 40,004.62 million by 2027; it is expected to grow at a CAGR of 4.3% from 2019 to 2027.

Bacon refers to the sides and belly portion of the pig’s body that is cured and smoked. Bacon is versatile in terms of cooking and helps in increasing the flavor of dishes. When wrapped around lean meats, it proffers moisture while it is cooked. Development in meat processing technologies and an increase in the demand for meat protein, the bacon market has experienced tremendous growth during the past years.

The upsurge in demand for pizza, sandwiches, and hamburgers has also bolstered the bacon market growth. However, bacon contains some amount of fats and sodium that increases the risk of heart diseases and blood pressure. This restricts the demand for bacon. Development in new products like turkey bacon is expected to provide lucrative opportunities to the bacon market in the upcoming years.

Applegate Farms, LLC, Farmland Industries, Inc., Foster Farms, Inc., Hormel Foods Corporation, JBS S.A, Karro Food Group, Organic Prairie, OSI Group, Smithfield Foods, Inc., and True Story Foods are some of the well-established players present in the global bacon market.

COVID-19 outbreak first began in Wuhan (China) in December 2019, and since then it has spread across the globe at a fast pace. China, Italy, Iran, Spain, the Republic of Korea, France, Germany, and the US are among the worst affected countries in terms of positive cases and reported deaths as of March 2020. The COVID-19 outbreak has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The global food and beverage and chemical industry is one of the major industries facing serious disruptions such as supply chain breaks, technology events cancellations, and office shutdowns as a result of this outbreak.

The rapid rise in population expansion, along with increased urbanization and focus toward improved quality of life in has led to increased demand for food products at an unprecedented pace in the last few decades. The livestock industry plays an important role in meeting out the growing demand. There is a strong correlation between the level of income and the demand for animal protein. With the rise in disposable income, the demand for animal protein is set to increase, which would lead to an increase in the consumption of animal-based products such as meat, bacon, and others. Further, with the decline in the prices of meat products, the emerging economies are embarking upon the rising consumption of meat and meat products.

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