The Non-Alcoholic Beverages Market size is expected to reach US$ 1,902.85 billion by 2028, registering at a CAGR of 6.2% from 2022 to 2028, according to a new research study conducted by The Insight Partners.

Carbonated soft drinks, bottled water, dairy-based drinks, dairy substitute drinks, fruit juices, nectars, sparkling fruit juices, non-alcoholic beers, malt beverages, energy and sports drinks, and ready-to-drink tea and coffee are all examples of non-alcoholic drinks. The market is dominated by carbonated soft drinks, which are followed by bottled water, dairy-based drinks, juices, and nectars. The market expansion for non-alcoholic drinks is primarily due to factors such as increased urbanisation, rising demand for fast food and beverages, strong consumer spending power, and rising health consciousness. To address new market trends, non-alcoholic beverage producers are concentrating on product innovation. To appeal to consumers who are watching their caloric intake, they are reducing the sugar level and employing natural sweeteners. These programmes are fueling the market for non-alcoholic beverages.

Consumers' priorities in terms of health are drastically altering. They are increasingly switching to wholesome, nutrient-rich beverages in place of sugary ones. The popularity of bottled water among customers has greatly increased recently. Bottled water increases metabolism and keeps the body well-hydrated. It has an appetite suppressant effect, which helps with weight loss. Additionally, it aids in gut cleansing, which improves digestive health. Due to rising health concerns, people choose bottled water to other sugar-heavy beverages. Due to consumers' shifting lifestyles and rising preference for healthy beverages, which is driving the non-alcoholic beverages industry, the consumption of bottled water is anticipated to rise significantly in the future years.

Non-alcoholic beers are also expected to witness immense demand in the coming years due to the rise in the sober-curious population. According to an article by CivicScience, as of October 2022, the sober-curious population in the US increased to 19% from 12% in 2020. People are decreasing their alcohol intake due to rising health concerns and increasing prevalence of obesity, liver infections, and heart diseases. This factor is driving the non-alcoholic beers segment. 

Impact of COVID-19 Pandemic on Non-Alcoholic Beverages Market

The COVID-19 pandemic affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The pandemic disturbed the manufacturing processes due to lockdown restrictions imposed by government authorities in various countries.

But because of the dramatic changes in consumption patterns brought about by the COVID-19 epidemic, the market for non-alcoholic beverages saw a beneficial influence. The popularity of healthy drinks such protein drinks, smoothies, dairy substitutes, low-sugar functional and sparkling waters, and fortified fruit and vegetable juices has dramatically increased. Fruit drinks that strengthen the immune system were in high demand throughout the pandemic. Significant prospects for sugar-free beverages were created as a result. During the pandemic, retail sales of beverages such ready-to-drink tea, coffee, and fruit juices soared as a result of the closure of foodservice establishments.

However, there was a demand-supply gap that limited the profitability of numerous small as well as large-scale competitors in the non-alcoholic beverages market due to operational challenges, a scarcity of raw materials, and a lack of inventories. However, the economies began to function in 2021, positively impacting the world economy. Additionally, the manufacturers are allowed to work at full capacity, which enabled them to close the supply and demand gap. In addition, customers are putting their health first, which is predicted to increase demand for non-alcoholic beverages in the upcoming years.

The "Non-Alcoholic Beverages Market Analysis to 2028" is a specialized and in-depth study of the food & beverages industry, focusing on the market trend analysis. The report aims to provide an overview of the market with detailed segmentation. The market is segmented based on type, packaging type, category, distribution channel, and geography. Based on type, the market is segmented into carbonated soft drinks, bottled waters, juices & nectars, dairy-based beverages, dairy alternative beverages, RTD tea & coffee, non-alcoholic beers, malt beverages, and others. The juices and nectars segment is further segmented into sparkling fruit juices and others. Based on packaging type, the market is segmented into bottles, cartons, cans, and pouches. Based on category material, the market is segmented into sugar-free and conventional. Based on distribution channel, the market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. Based on geography, the market is segmented into 5 main regions—North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. In 2021, Asia Pacific dominated the non-alcoholic beverages market and is expected to register the highest CAGR during the forecast period. 

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