The market is anticipated to grow from US$ 9,467.04 million in 2018 to US$ 16,510.39 million in 2028, according to our most recent market study, "Gummy Supplements Market Forecast to 2028 - COVID-19 Impact and Global Analysis - by Type (Digestive Health, Heart Health, Immune Health, Stress Management, Brain Health, Skin Health, Healthy Ageing, Sports Nutrition, Weight Loss, Multivitamins, Single Vitamins, Probiotics, Men's Health, Women From 2021 to 2028, a CAGR of 8.3% is anticipated for growth. The study identifies significant market growth drivers and prominent companies, as well as their recent industry developments.

Gummy supplements consist of nutrients, such as vitamins, minerals, proteins, amino acids, probiotics, and others. These supplements help in fulfilling the specific nutritional requirement of an individual. The rising concerns related to health and fitness amongst the people, especially the young population group, is one of the key factors driving the market growth. Moreover, growing traction for sports and recreational activities and rising awareness related to the advantages of consuming gummy supplements are also propelling the growth of the global gummy supplements market.

Social media, in addition, has a big impact on self-improvement and motivation for exercise. For instance, social media sites like Instagram, Twitter, and Pinterest have increased the popularity of the health and fitness sector. Many celebrities and influencers use these sites to introduce users to new workout routines and gummy supplements while emphasising the advantages these products have for their physical and mental health. This has helped to increase the market for gummy supplements.

Additionally, people's increased interest in bodybuilding and athletics is fueling the popularity of supplements worldwide. Athletes are becoming more inclined toward gummy supplements to improve endurance and performance while also maintaining health. This factor is driving the demand for gummy supplements significantly across the world.

Bayer AG; Church & Dwight, Inc.; Pharmavite LLC; Herbaland Naturals Inc.; Jarrow Formulas, Inc.; Life Science Nutritionals; Nature's Bounty; Nature's Way Products LLC; The Clorox Company; and Zanon Vitamec are the major key players operating in the global gummy supplements market. The market is expected to remain lucrative in the coming years due to the increased use of gummy supplements to attract consumers and provide a personalized feel. The capital cost involved in producing gummy supplements and operating a manufacturing unit is on the moderate side, influencing an entrant's decision to enter the market. The major manufacturers of gummy supplements have the majority of the share in the market, which makes it difficult for new companies to enter the market. As the gummy supplements market grows, there will be an increase in the number of local and regional manufacturers, which will threaten the established players in the near future.

By type, the gummy supplements market is segmented into digestive health, heart health, immune health, stress management, brain health, skin health, healthy aging, sports nutrition, weight loss, multivitamins, single vitamins, probiotics, men’s health, women’s health, others. By end user, the market is segmented into adults and kids.

By geography, the market is broadly segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South and Central America. The North America gummy supplements market is further segmented into the US, Canada, and Mexico. The gummy supplements market in Europe is sub segmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. The market in Asia Pacific is sub segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The gummy supplements market in Middle East & Africa (MEA) is further segmented into South Africa, Saudi Arabia, the UAE, and the rest of MEA. The market in South and Central America is sub segmented into Brazil, Argentina, and the Rest of South and Central America.

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