The electric blankets market is growing due to the rapidly growing demand for consumer products with innovative technological additions. The electric blankets are much more efficient than regular blankets and are preferred by consumers living in countries with extremely cold temperatures. The electric blankets market growth can be attributed to the high consumer demand for premium bedding and related products. Electric blankets are ideal for beds of different sizes, provides double safety and heat protection, and is lightweight, soft, and pleasant. It also has an auto shut-off mechanism, saves electricity, and protects the body from sudden heat changes when entering the bed for sleep, especially in cold weather when the whole house is not heated. Furthermore, the availability of electric blankets through various distribution channels such as specialty stores, supermarkets, and e-commerce platforms are aiding the electric blankets market growth.

The electric blankets market size is projected to reach US$ 1,294.62 million by 2028 from US$ 812.94 million in 2021; it is expected to grow at a CAGR of 6.9% from 2021 to 2028.

In 2020, North America accounted for the largest portion of the electric blankets market share. Electric blankets are a great way to achieve cozy warmth and help save electricity bills generated from room heaters. In addition, to provide comfort, electric blankets also ease muscle and joint pain and help the user fall asleep while in pain. Furthermore, the growth of the residential and commercial sectors, including travel and hospitality, military and defense, and charity, positively affects the development of the market. Electric blankets grew in popularity from the moment they were introduced to the market. They help keep warm and can be placed under the mattress, radiating heat from beneath, inducing a deep and restful sleep on the coldest winter nights. An electric blanket can also be used for heat therapy, which relaxes tired back and leg muscles, and the warmth also helps ease stiffness and soreness of the body.

Report Coverage

Impact of COVID-19 Pandemic on Electric Blankets Market Growth

The shutdown of manufacturing units, difficulty in the procurement of raw materials, and restrictions on logistics negatively impacted the market. The COVID-19 outbreak distorted operational efficiency and disrupted the value chains due to the sudden shutdown of national and international boundaries, creating revenue loss and damage. However, after the initial months of negative impact, the industry responded positively to the crisis, with brands scaling up their manufacturing activities while adhering to safety protocols.

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