According to our latest market study on “Tennis Racquet Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by End User (Adults, Kids) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others),” the market was valued at US$ 307.33 Million in 2020 and is projected to reach US$ 355.83 Million by 2028; it is expected to grow at a CAGR of 2.1% from 2021 to 2028. The report highlights key factors driving the market and prominent players along with their developments in the market.

A tennis racquet is made for striking a ball while playing tennis. The rising importance of sports in maintaining body metabolism and improving muscular strength is projected to increase the popularity of tennis among health-conscious adults. In addition, the increasing popularity of cardio tennis in developed countries, including Germany, France, and the US, is projected to remain a critical factor over the coming years.

The growing awareness regarding the significance of sports in sustaining fitness and health has increased the participation rate in tennis worldwide. Furthermore, tennis has gained significant popularity for better fitness, particularly among the elderly population, in matured economies including Germany, France, and the US. Moreover, it also exhibits certain advantages such as increasing aerobic activities, lowering resting heart rate and blood pressure, improving metabolic function, and increasing bone density. In addition to this, cardio tennis has gained remarkable popularity among all age groups. It is a group activity that includes a high-energy workout, including warm-up and cardio workouts to burn calories in a healthy way. Cardio tennis follows the positive trends in group exercise and fitness. In 2018, the participation rate in tennis sport had reached 2.5 million in the US, and it grew by about 12%. According to the Physical Activity Council (PAC) data, cumulative US tennis participation increased a slim 0.9% (a total of 17.84 million players) from 2017 to 2018. As these generations are entering maturity and consequently experiencing increased flexible income, spending on participation in multiple sports activities has increased. This has been highly beneficial for the development of the tennis industry, and demand for tennis equipment is projected to support the growth of the tennis racquet market over the forecast period.

The key players operating in the global tennis racquet market include YONEX Co. LTD.; HEAD N.V.; Babolat.; Sumitomo Rubber Industries, Ltd; Amer Sports; GAMMA Sports; Maus Frères SA; PACIFIC Holding GmbH; ATHENTIC BRANDS GROUP LLC; and  FREEWILL INFRASTRUCTURES PVT. LTD.

Impact of COVID-19 Pandemic on Tennis Racquet Market

The COVID-19 outbreak has significantly affected the market growth, owing to the closing of retail stores, furloughs, layoffs, and shutdowns of clubs and playing facilities. The effect of the COVID-19 has been highly evident throughout the second and third quarters of 2020. Impact on medium and small businesses in the tennis industry has been high, and permanent store closures are projected in some cases. The impact of the pandemic in the initial stages was crucial in Asian and European countries, while the effect on the North American region was low. The tennis racquet market is projected to experience better growth throughout the recovery period after the COVID-19 crisis. According to the information by Tennis Industry Association (TIA) Quarterly USA Wholesale Equipment Census, the sales of entry-level racquets in the third quarter of 2020 were up by 40.9% in comparison to the third quarter of 2019. In the short term, consumer buying is projected to grow, owing to increased participation in tennis, an offset in consumer buying, and a rise in discretionary income of consumers.

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