the market was valued at US$ 608.50 million in 2021 and is projected to reach US$ 812.04 million by 2028; it is expected to grow at a CAGR of 4.2% from 2021 to 2028. The report highlights key factors driving the market growth and prominent players along with their developments in the market.

Towel warmers are appliances used for drying up towels before or after use. The warmers are made of different metals, such as steel, aluminum, stainless, and sometimes brass or copper. These are used to dry the towels, disinfect them, and enhance the aesthetic appeal of the washroom. The towel heaters are commonly used in indoor pool areas, laundry rooms, and spas. It acts as a space heater as it provides supplemental heat to the room.

According to the UN, urbanization will rise across the world and would reach up to 68% by 2050. The people are moving to urban areas due to the increase in employment, higher standard of living, and shift of employment from agriculture. Along with this, the increase in home remodeling activities has had a positive impact on the towel warmer market. According to the Leading Indicator of Remodeling Activity (LIRA), home remodeling and spending have accelerated in 2021 and will remain elevated in 2022. Home remodeling activities have propelled the adoption of smart home appliances, which is increasing the demand for smart towel warmers. The increased adoption of modern urban lifestyle, along with smart, upgraded, and visually appealing product innovation by the manufacturers, is increasing the adoption rate of premium and luxury towel warmers among consumers. Thus, the increased adoption of premium and luxury towels drives the growth of the towel warmer market.

Apollo Radiators; KORADO, a.s.; Pitacs Limited; Radox Radiators Ltd; PORCELANOSA Grupo A.I.E.; Zehnder Group AG; Stelrad; VOGUE (UK) LTD.; St.Lawrence (Tangshan) Metal Products Co.,Ltd., and Purmo Group are among the well-established players operating in the towel warmer market.


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