Emergen Research’s latest market research report focuses on the global Marketing Automation market, and the report provides in-depth analysis of each of its major segments. Reports about the global Marketing Automation market provide a comprehensive overview of the market, including market size, revenue growth rate, industry statistics, revenue shares among regional markets, gross profits, production costs, and product portfolios Marketing Automation industry projections and qualitative and quantitative assessments have been provided by the report's authors. The SWOT analysis and Porter’s Five Forces Analysis are some of the most important components of this report that provide insight into the highly competitive environment of the industry.

The global marketing automation market size reached USD 4.62 Billion in 2021 and is expected to register a revenue CAGR of 12.5% during the forecast period, according to latest analysis by Emergen Research. Rising demand for personalized advertising is the key factor driving market revenue growth.

Personalized advertising can benefit from marketing automation. Instead than using generic, one-size-fits-all advertisements, personalised advertising focuses on delivering tailored and pertinent messages to niche market segments. In recent days, there has been an increase in demand for personalised advertising. 80 percent of customers are more likely to make a purchase from a business that provides a personalised experience. Through data gathering and analysis, segmentation, tailored email marketing, and social media marketing, marketing automation may help firms produce and distribute personalised advertising in a variety of ways.Because it increases sales, enhances customer satisfaction, and makes companies stand out in a crowded market, marketing automation is seeing revenue growth. This is due to the growing demand for targeted advertising. When opposed to generic advertising, personalised advertising is more effective at generating sales and conversions. Businesses are more likely to engage their audience and persuade them to act if they target certain market segments with pertinent and individualised communications. This may result in higher conversion rates, which raise revenue.

Additionally, as more people use their smartphones and tablets to access the internet in recent years, mobile marketing automation adoption has increased substantially. According to a recent report, 92.1% of internet users browse the web via mobile devices. More over 90% of all internet users worldwide used a mobile device to access the internet in 2021, when there were 4.32 billion unique mobile internet users. Businesses must increasingly use mobile platforms to connect with their customers. Businesses may automate and optimise their mobile marketing campaigns with the aid of mobile marketing, better enabling them to reach their target demographic.

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Competitive Terrain:

The global Marketing Automation industry is highly consolidated owing to the presence of renowned companies operating across several international and local segments of the market. These players dominate the industry in terms of their strong geographical reach and a large number of production facilities. The companies are intensely competitive against one another and excel in their individual technological capabilities, as well as product development, innovation, and product pricing strategies.

Leading Market Players Profiled in the Report:

IBM Corporation, Cognizant, Oracle Corporation, Marketo, Inc., Salesforce, Inc., HubSpot, Inc., Teradata, SAS Institute Inc., Infusion Software, Inc., and GetResponse

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Key market aspects studied in the report:

Market Scope: The report explains the scope of various commercial possibilities in the global Marketing Automation market over the upcoming years. The estimated revenue build-up over the forecast years has been included in the report. The report analyzes the key market segments and sub-segments and provides deep insights into the market to assist readers with the formulation of lucrative strategies for business expansion.

Competitive Outlook: The leading companies operating in the Marketing Automation market have been enumerated in this report. This section of the report lays emphasis on the geographical reach and production facilities of these companies. To get ahead of their rivals, the leading players are focusing more on offering products at competitive prices, according to our analysts.

Report Objective: The primary objective of this report is to provide the manufacturers, distributors, suppliers, and buyers engaged in this sector with access to a deeper and improved understanding of the global Marketing Automation market.

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Market Overview:

The report bifurcates the Marketing Automation market on the basis of different product types, applications, end-user industries, and key regions of the world where the market has already established its presence. The report accurately offers insights into the supply-demand ratio and production and consumption volume of each segment.

Segments Covered in this report are:

• Component method Outlook (Revenue, USD Billion; 2019-2030)

  • Software
  • Service

• Deployment Outlook (Revenue, USD Billion; 2019-2030)

  • Cloud
  • On-Premises

• Organization Size Outlook (Revenue, USD Billion; 2019-2030)

  • Large Enterprises
  • Small & Medium Enterprises

Regional Outlook:

• North America (the U.S., Canada, Mexico)
• Europe (the U.K., Germany, France, Italy)
• Asia Pacific (India, China, Japan, Korea)
• Latin America (Brazil, Argentina, Ecuador, Chile)
• Middle East & Africa (Egypt, Turkey, Saudi Arabia, Iran)

Key reasons to buy the Global Marketing Automation Market report:

1. The latest report comprehensively studies the global Marketing Automation market size and provides useful inference on numerous aspects of the market, such as the current business trends, market share, product offerings, and product share.
2. The report offers an insightful analysis of the regional outlook of the market.
3. It offers a detailed account of the end-use applications of the products & services offered by this industry.
4. The report holistically covers the latest developments taking place in this industry. Therefore, it lists the most effective business strategies implemented by the market rivals for ideal business expansion.

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