The athleisure market is expected to grow from US$ 411.02 billion in 2021 to US$ 793.46 billion by 2028; it is estimated to grow at a CAGR of 9.9% from 2021 to 2028.

Athleisure refers to the fashion trend that is characterized by comfortable and aesthetically appealing athletic clothing. It is made from materials that are traditionally specific to athletic wear and gym clothes but is styled to be appropriate for everyday leisurewear.

In 2020, North America dominated the global market and is expected to retain its dominance during the forecast period. The rise in awareness about adopting healthy lifestyles has encouraged the customers in North America to indulge in fitness/sports activities, which is driving the demand for athleisure in the region. Moreover, the increasing presence of international and domestic brands, and rising disposable income of people, coupled with the desire to adopt improved lifestyles, are bolstering the demand for athleisure in the region. The acceptance for athleisure to be worn in various social environments has increased remarkably in recent years. Fashion searches for yoga clothing grew in 2020 in the US and customers are opting for more colors in their yoga products. Further, Asia Pacific held the second-largest share of the global market, which can be ascribed to the growing popularity of trendy sports gear, including athletic sportswear and footwear, across the millennials in the region.

Market Insights
Rise in Consumer Awareness Regarding Health and Fitness Boosts Market Growth

In recent years, there has been an increase in consciousness regarding health and fitness among consumers across the world. According to a survey from McKinsey and Company, involving six countries Brazil, China, Germany, UK, US, and Japan 79% of the respondents stated that wellness is important and 42% considered wellness as a top priority. This indicates that consumers across different countries are prioritizing their health and fitness, which has led to increased participation in yoga, gyms, and sports activities. The demand for appropriate and trendy clothing and footwear among such health-conscious consumers is increasing, thereby driving the market growth.

Type Insights

Based on type, the market is segmented into top wear, bottom wear, footwear, and others. The footwear segment is expected to be the fastest-growing segment in the athleisure market. Footwear has become an integral part of sports and fitness activities of people. Consumers are increasingly demanding footwear with different style and designs that can be used for gyms and fitness activities, as well as for outdoor events.

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