Competition is a necessary component of business that benefits markets and consumers alike. Consumers benefit from the greatest possible prices, quantity, and quality of goods and services when businesses compete with one another. More competition in the pharmaceutical industry for Epharmacy is crucial because customer information and decision-making asymmetry may prevent market forces from operating as intended. A detailed outline of PN 2, 2018 (DIPP) already exists, and the CCI India has the authority to address any violations resulting from unfair competition. This industry will be subject to the new e-Commerce regulations, which are anticipated to create a more organised framework for fair competition.

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