Advertising videos are an effective way to attract customers and increase  sales . They stick in your memory and push you to make a purchase. No one will listen to and watch long videos, so it is necessary to put the maximum amount of useful information into the minimum amount of time, the kind that sticks. To create the texts of commercials, a professional approach is required.

Texts of commercials: features

There are two types of commercials: audio clips (for radio) and video clips (for television and the Internet). The duration of the video in each case is different: for audio from 15 to 30 seconds, for video on the Internet - up to 90 seconds, on TV - up to 30 seconds. It is in such timing that the text should be entered. If you are interested in us business directories, follow the link to find out more.

It should be clear, concise, informative. No long and incomprehensible words. Also, unnecessary words should be excluded, since this increases the time, and therefore the cost. It is necessary to divide the video into meaningful blocks - this facilitates perception. A rhyme works well - it's easier to remember. The text for the video must contain the name of the brand and a call to action.

How the creation process takes place

  1. The basis of the video is the search for a key thesis, idea, and reference.
  2. Selection of key words and associations, resounding, clear, hitting the target.
  3. Text writing: capacious, short, easily spoken, dynamic.
  4. Testing for cuteness and perception.

Types of texts

You can order the text of the commercial by choosing from several options:

  • Illustration. Draws a picture in the user's head related to the product, service, image formation.
  • History. The essence of the story is how the product helped solve the problem of one of the customers.
  • Dialogue. The text was created based on the principle of a game scene, where two or three actors convey information about the product through casual conversation.
  • Monologue. Advertising text about the product, broadcast by one character. It should touch the listener - he should be captivated and interested.

As for the format, the texts of commercials can be prose, a verse version, or a reflection video: the final phrase is a rhyming slogan. To learn more about real estate directory, follow the link.

Text writing: features

Although communication channels are different, advertising texts in them obey the same algorithm:

  1. Formation of the problem. This is the basis. The client has a problem - the commercial offers ways and tools to solve it. One video is intended for one problem.
  2. An idea for a solution. Choose the most successful way to a solution and propose an idea. One problem - one solution.
  3. Summary. Finally, there is a call to action and a catchy slogan that mentions the brand. The official one is usually used, but it can be created specifically for the video. Mastery of the highest level - when the slogan is spinning in the user's head.