In the world of visual arts, the poster is certainly a widely used and particularly appreciated tool by creatives because it allows you to work on a large surface. Express poster printing agency, allows you to indulge yourself and let your creativity go: Poster is a means of communication with a powerful visual impact, chosen by those who intend to send an immediate message and who remain well impressed. It is no coincidence that many advertising campaigns, theatrical performances, concerts, and films are promoted through the wise use of posters.

 With this brief guide, we will discover everything you need to know before embarking on the fun enterprise of printing a personalized poster: the best paper, the format and the intended use are just some of the things to take into consideration.

 Difference between posters, playbills, and placards

Let's start by giving a precise definition of a poster, which is often overlapped and confused with two other similar but unequal means of communication: posters and playbills.

• The fundamental difference lies in the dimensions, but it is not the only one: · The posters have a rectangular shape and the classic format is 50x70cm. Images prevail in posters and, precisely because of this strong visual impact, they are usually placed outdoors and in public places for promotional and advertising purposes.
•  The standard size of a poster in Italy is 70x100cm and the positioning is vertical. Posters are also posted in public places but, more than for advertising purposes, they are used to communicate or inform.
• Finally, the posters are usually displayed at points of sale or on public transport; they are considered as a complementary element in an advertising campaign and can take on different formats, even if they are generally smaller than posters (usually the A3 format is used).

Final Thought

Mass posters or advertising posters, it doesn't matter: this medium lends itself very well to many documents. Print your booklet online at EZ Print. EZ Print is a printing house specializing in banner printing. Located in the heart of Newcastle, and provide graphic design, color reproduction, and branding services.