Obtaining Professional Certified Marketer® status demonstrates your commitment to advancing your profession. The PCM® program is the best approach to convince employers that you are prepared to handle the demands of contemporary marketing while remaining flexible enough to meet your schedule and rigorous enough to test your knowledge. To take this exam you can get help from AMA's official study guide. Other than using AMA official study guide you should use AMA Exam PDF to prepare for your PCM Exam.

Obtain your Professional Certified Marketer (PCM®) Marketing Management certification to demonstrate your proficiency in various marketing-related subjects. Thousands of professionals trust this innovative credential from the AMA. The certification exam is as flexible as your schedule, yet it is challenging enough to demonstrate that you have the knowledge required to improve your marketing career.

AMA PCM Exam Specifics

Multiple-choice questions make up the online test. It will take you three hours to finish. It is not necessary to attain a specific score in each domain; rather, you must receive an overall score of 80% or better to pass. Immediately following the exam, you will receive your results, along with a breakdown per domain. Three exam attempts are included in your registration and must be finished within a year of enrollment. If you don't pass the exam, you must wait at least 15 days before retaking it.

Topics Cover in AMA PCM Exam

  • Marketing Techniques

  • Analytics for data and market research

  • Pricing Methodology

  • The behavior of the Customer and Segmentation

  • Services and Goods Positioning

Eligibility Conditions For AMA PCM Exam

The following minimum level of education or experience is recommended for PCM® candidates, while there are currently no eligibility requirements

  • Four years of professional marketing experience and a bachelor's degree

  • Two years of professional marketing experience and a master's degree

  • Seven years of expertise in the field of marketing

AMA PCM Exam Consist of:

  • Online or Self-Directed Coursework: 25%

  • Coursework instructed by faculty: 25%

  • Seminars and conferences: 20%

  • for speaking and instruction 10% 

  • for research and publication 10% 

  • Membership in AMA each year: 10%

You can tell the world you're serious about changing the face of marketing when you have the letters PCM behind your name. With the American Marketing Association Professional Certified Marketer (PCM®) program, you can demonstrate to employers that you have the skills necessary to take on the difficulties of contemporary marketing while also gaining the information you need to develop your career.

Getting Ready for the Exam

  • Find out about the test. To gauge your preparedness, review the Body of Knowledge for each track.

  • Analyze your abilities. To gain a sense of the material and your readiness, try taking the complimentary practice test first.

  • ExamsKit’s AMA PCM practice test. Practice on the practice test provided by ExamsKit to familiarize yourself with the actual exam.

  • The test consists of 120 multiple-choice questions and should be finished in roughly two hours, with a possible 15-minute break in the middle. You can earn an AMA PCM®, Digital Marketing or AMA PCM®, Marketing Management certification by answering 80% of the questions correctly (additional certification options are coming soon!).

Not to worry! Within a year of purchasing, you get three chances to pass the certification exam.

Summary

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You must complete 30 continuing education units every three years (40 units for the PCM Advanced Digital Marketing), with a minimum of 10 units needed each year, in order to keep your PCM certification. Each unit corresponds to roughly one hour of work. These hours may be acquired in a variety of ways, such as by participating in activities that advance your professional development and the industry at large, such as authoring articles, attending seminars, and other activities.